• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search
  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search

Manage Your Foursquare Presence using HootSuite

You are here: Home / Social Media Articles / Manage Your Foursquare Presence using HootSuite

November 21, 2013 //  by Mike Allton

Reading Time: 2 minutes

If the point of a social media dashboard is to be able to view and manage all of your social media activity and profiles in one place, HootSuite continues to be the supreme choice among both businesses and social media managers. This is in part due to the outstanding tool and great people at HootSuite, but also in large part due to the fact that HootSuite actively supports and works with third-party developers who can provide apps to be installed which extend HootSuite’s capability. We will be digging into the App Directory in more detail in a future HootSuite Series article, but no where is this great capability more evident than in today’s release of the Foursquare for Business App.

HootSuite’s Matt Wong writes, “HootSuite has partnered with Foursquare to provide a venue management solution for businesses, combining the power of customer insights from Foursquare with HootSuite’s social engagement capabilities, and just in time for the holidays!”

If you’re a brick-and-mortar business with one or more locations, hopefully you’re already using Foursquare to help customers find your business and promote check-in specials. If you aren’t yet on Foursquare, you can claim your business listing here.

Getting Started with Foursquare for Business

As with any app that provides streams, simply go to the App Directory within your HootSuite Dashboard, find and install the new app, and choose to place it within an existing tab or create a new one. Once installed, you can begin to add whichever streams of information you want to be able to monitor.

Foursquare Venue Monitoring via Streams

The streams are where most businesses will appreciate having the app installed. Instead of having to go to Foursquare directly, business owners and social media managers can check their HootSuite Dashboard to view a Venue Insights stream for each location that provides:

  • Tips
  • Check-Ins
  • Updates
  • Specials
  • Mayor
  • Venue Details

Monitor your Foursquare Venue activity within your HootSuite Dashboard.

When one of your customer’s leaves a tip, you can Favorite that tip and even share it to your other social networks using the familiar HootSuite Compose dialogue.

You can share and create updates, see who has been checking in, review your active specials, and keep an eye on your current Mayor. And again, you can share your Foursquare updates or specials to your other social networks easily.

According to Foursquare, “Foursquare for Business helps provide small business organizations with key insights for their venue management. Social media is an essential part of engaging in conversations regarding your business. Our partnership with HootSuite ensures that social media is an integral part of driving these vital business insights to make them actionable.”

By monitoring your Foursquare activity more closely, you can better align your specials and offerings with what your customers are finding most interesting and engaging – and do it real-time. If you find that one special is performing better than another, promote it on Facebook and Twitter and Google+ and simultaneously, change the special that isn’t performing to something else and continue to test and observe.

If you haven’t yet signed up for a HootSuite account, you can get a free trial here (affiliate link), and you can contact me if you would like additional training and support.

Related

Category: Social Media ArticlesTag: Hootsuite

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

34,720 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Google+ Notifications Are Changing, Again.
Next Post: Why Your Business is in Danger »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy

May 29, 2023 //  by Mike Allton

Partnership Unpacked, Episode 23, with Justin Levy

Employee Influencer

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees

May 27, 2023 //  by Chinwoke Nnamani

Employee Advocacy: Some Of Your Best Influencer Options

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason Falls

May 22, 2023 //  by Mike Allton

Partnership Unpacked, Episode 22, with Jason Falls

More Like This

  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

Footer

Recent Posts

  • How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy
  • Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees
  • How To Think Differently About Influencer Marketing w/ Jason Falls
  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
  • How to Create a Partnership Movement in Your Company w/ Jared Fuller
  • How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

Marketing Resources

  • Partnership Unpacked Podcast
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • How To Craft Your Marketing Plan
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved