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LinkedIn corrects Company Page update visibility

You are here: Home / Social Media Articles / LinkedIn corrects Company Page update visibility

April 5, 2013 //  by Mike Allton

Reading Time: < 1 minute

As we reported yesterday, LinkedIn had been experiencing an issue with Company Page updates. If you posted an update to your Company Page, those updates were not being displayed in member’s news feeds. Members could only view the update if they actually visitied your Company Page.

According to an email from LinkedIn this afternoon, this issue is resolved. The email states:

We’ve resolved a technical issue that temporarily caused a drop in company update impressions. All members are now seeing all of the updates from companies they follow in their update stream, and impressions for company updates have returned to normal levels.

Thank you so much for your patience while we fixed this issue and for using LinkedIn Company Pages!

That’s great news, but as we’ve discussed, company pages just aren’t that useful for marketing right now.

Katherine Tattersfield writes, “The company pages only seem active for really big brands. Very hard to gain followers.” And Alyssa Lurie commented that, “LinkedIn is often best used for targeting job seekers in most categories. Linked In is not a social media site that people just “check in” to and poke around to see what their friends are doing.”

Hopefully LinkedIn will continue to work on improving the usefullness of Company Pages in the months ahead.

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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