As we reported yesterday, LinkedIn had been experiencing an issue with Company Page updates. If you posted an update to your Company Page, those updates were not being displayed in member’s news feeds. Members could only view the update if they actually visitied your Company Page.
According to an email from LinkedIn this afternoon, this issue is resolved. The email states:
We’ve resolved a technical issue that temporarily caused a drop in company update impressions. All members are now seeing all of the updates from companies they follow in their update stream, and impressions for company updates have returned to normal levels.
Thank you so much for your patience while we fixed this issue and for using LinkedIn Company Pages!
That’s great news, but as we’ve discussed, company pages just aren’t that useful for marketing right now.
Katherine Tattersfield writes, “The company pages only seem active for really big brands. Very hard to gain followers.” And Alyssa Lurie commented that, “LinkedIn is often best used for targeting job seekers in most categories. Linked In is not a social media site that people just “check in” to and poke around to see what their friends are doing.”
Hopefully LinkedIn will continue to work on improving the usefullness of Company Pages in the months ahead.
