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LinkedIn Adds Ability to Mention and Engage Individuals

You are here: Home / Social Media Articles / LinkedIn Adds Ability to Mention and Engage Individuals

April 4, 2013 //  by Mike Allton

Reading Time: 2 minutes

LinkedIn is finally joining the other top social networks in allowing members to specifically mention other members in status updates. The update, announced in LinkedIn’s Blog, is gradually being rolled out, first to English-speaking members and eventually worldwide.

Similar to Facebook, when composing a new update, LinkedIn members can simply start typing a name and LinkedIn will automatically begin to suggest connections for you to select. The update states that this functionality will only be available though on the Home page initially. You will be able to mention members when posting a status update while on the Home page, or when commenting on a post on the Home page. If you’re making a comment, you can also reference other members, even if they’re not personal connections, if they’ve commented on the same post, so that you can engage them personally.

As expected, any time a member is mentioned, they will receive a notification.

In addition to members, you will also be able to specifically mention Companies. There is no indication whether or not you have to be following a Company to mention them. Since the functionality is limited to the Home page of LinkedIn, it is assumed that Companies will not be able to mention others, or even respond to mentions.

One other nice feature is that Twitter is integrated, so if you mention someone on LinkedIn and choose the option to post that to Twitter, their name will automatically be converted into their Twitter handle within the Tweet (assuming they’ve connected their Twitter account to LinkedIn).

Here’s a brief SlideShare presentation with screenshots of the new feature:

Start a Conversation with Mentions on LinkedIn from LinkedIn

LinkedIn says that this functionality will be expanded beyond the Home page in the future, and that more changes are on the way. This is certainly a great way to bring your interaction and engagement to a more personal level on LinkedIn, and I’m looking forward to using it. Are you?

Image courtesy of Kraemer Family Library, Flickr.

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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