The Virtual Event and the evolving global digital community is transforming the methods of organizing and promoting events. Although meeting personally and having face-to-face interaction will never stop, virtual events are gaining more popularity these days.
Virtual events have become more common after COVID-19 has shaken up the whole world. When people had no option other than meeting virtually, and when their desire of being connected to people became high while being at home for so long, they became ready to experience this new way of organizing and participating in events, summits and conferences.
Organizing a virtual event is a new experience, but it requires a lot of preparation. You need to make sure that attendees receive enough attention to feel valued. To ensure their participation and engagement with the event, you need to use different strategies. Social media is one of them.
You can organize a more successful event virtually by leveraging the power of social media. It gives you many opportunities and provides benefits.
A virtual event is all about advancement and technology, and if you do not include social media in it, you are missing out on a memorable experience with your audience!
Perks of Using Social Media for your Virtual Event
1. Enhance Engagement
Social media is a powerful tool to enhance audience engagement in virtual events. It helps in networking and carrying the audience along throughout the event. These channels also allow for maximizing efficient communication between you and the audience.
And don’t forget, social media helps attract a wider audience and hook their attention to your virtual event, summit or conference. This creates opportunities to build FOMO for your current or next event! The level of audience engagement creates the perception that your event is a massive success, the kind of experience that other people want to be a part of.
2. Expand The Reach
Social media does not only help to engage the audience, it also expands your reach. It allows you to have a big target audience and attract them.
You can tell people about the virtual event through different social media platforms. It allows you to promote the event and have a higher target base.
3. Keep Virtual Event Attendees Informed
Using social media allows you to give consistent and effortless updates to the attendees. You can post hourly updates on your social media channels. You can also post takeaways from every session as soon as it ends.
It allows your attendees to receive consistent updates about what is happening at the event. And even if the audience misses a session, they can reconnect with the updates you post on social media.
Being aware of the benefits of social media in virtual events is not enough. You need to know how you can avail of these benefits. This article will help inform how you can use the power of social media to make your virtual events better. So, keep reading!
How To Use The Power Of Social Media In Virtual Events
1. Leverage A Social Wall
It is an intangible tool that allows you to aggregate effective feeds from different social media platforms and display them in virtual events. You can display the user-generated content, and when your audience sees their posts on the social wall, they will feel excited.
A social wall makes your virtual event look more vibrant. You can create your social wall with different social media aggregators. The available aggregators include Taggbox, Juicer, Flockler, etc.
2. Hashtags For Your Virtual Event
These are the best to keep your audience hooked. Hashtags help track responses to the buzz you create on social media about the virtual event.
Ensure that you create some unique and effective hashtags and attach these with everything you post related to the event.
3. Make The Most Of Different Social Media Platforms
There are a lot of social media platforms available, and you need to make sure that you utilize each one. You can use Instagram by uploading appealing videos and photos from the event.
Involve professionals in your event through LinkedIn. Push the event through your brand page on this platform. Do not forget to consistently tweet on Twitter to spread the fire of your event. You can use Facebook events which are free!
Agorapulse is a terrific tool to help with this. You can publish to your social channels, as well as schedule content in advance, thus relieving some of the event day pressure. You can also monitor all of your channels for attendee questions, as well as user generated content (UGC) using your event event hashtag. Then, after the event, dive into the Agorapulse reports to learn what worked well so you can improve for next time.
4. Take Help Of Your Partners And Sponsors To Promote
Do not hesitate to ask your sponsors and partners to promote the event directly through their social media accounts. You can receive the utmost attention through your sponsors on social media.
When these stakeholders directly appeal to the audience to be a part of your virtual event, it will create a lasting impact.
5. Do Not Forget To Involve Influencers
Influence marketing on different social media platforms like Instagram and Facebook can make your event more credible. You can either ask them to promote your event or make a video along with them to post from their social media accounts.
Choosing the correct influencer based on whom you target and what your event is about is crucial.
Promoting your virtual event through social media can keep your audience informed and engaged. Also, it can help you reach more people. You have multiple options to leverage the power of social media for organizing a successful virtual event.
It is up to you which way you choose to go. Give your upcoming virtual events a touch of social media and see the magic!