• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search
  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search

Is Your LinkedIn Profile Working For You?

Reading Time: 3 minutes LinkedIn has always been a tremendous tool and platform for professional networking and employment. But with a little tweaking and intentional creativity, your LinkedIn profile can become an excellent source of leads and sales.

You are here: Home / Social Media Articles / Is Your LinkedIn Profile Working For You?

March 31, 2016 //  by Mike Allton

Reading Time: 3 minutes

Do you know why landing pages are such a crucial element to the success of an online business? A landing page, if crafted well, is a targeted message designed to educate a specific subset of your audience, and lead them further into your sales funnel.

You see, the best landing pages are completely in control of both the experience once you’re there, and how you got there to begin with. Whether through a targeted ad or selective keyword usage, the landing page author had you in mind when the page was written, making it an effective tool for communication and persuasion.

Your LinkedIn profile is just another landing page.

Over the past 90 days, my LinkedIn profile has been viewed over 700 times, which ranks me in the top 6% of my peers, and these views have led to many more connections and interest in my business and activities.

Optimizing my profile has partly led to getting more views from interested peers and prospects, but it also helps to make that profile more effective in delivering the kind of message I want those viewers to see.

You see, unlike a lot of people using LinkedIn, I’m not looking for a job. I already have a job. In fact, I have my own business, The Social Media Hat, and I’m the Chief Marketing Officer at SiteSell. What I’m using LinkedIn for is networking with peers and connecting with prospects, which means my LinkedIn profile needs to do a better job of talking to those people.

What do I mean by that?

Well, take your Experience section for example. this is the area within your LinkedIn profile where you talk about all your past jobs and positions. It’s great, and it’s interesting, and it’s likely totally irrelevant to someone who might be interested in contracting your services or buying one of your products. They don’t care who you were working for in 1995… they want to see that you have the skills and expertise to help them with their problems. Today.

Clearly, my past IT experience has little relevance to my current services.

So at a high level, that means we need to look at our profile as a prospect might, and make sure that we’re doing as good a job as possible in talking directly to them.

Like I said before, think of your LinkedIn profile as just another landing page within your overall Marketing strategy. With, of course, a few unique strengths and challenges.

On the plus side, a great LinkedIn profile will stand out and rank well within LinkedIn for those who may be searching within the platform for someone with your skill set. This goes back to what I mentioned before… if you want hundreds of people viewing your profile every month, for the kinds of services and topics you’re interested in, you’re going to have to talk about those things on your profile, just like you’d optimize your website for your targeted keyword phrases.

If someone’s looking within LinkedIn for a “Hootsuite Consultant” I want to make sure it’s my profile that comes up as near the top as possible (and it’s currently #1 for that phrase).

On the negative side, we’re clearly constrained within the limitations imposed by LinkedIn. You can’t put a call to action button in the sidebar, or change the color scheme to more closely match your branding. We have to work with what we’re given.

And that’s why I put together The Ultimate Guide to the Perfect LinkedIn Profile. If you haven’t read it and want the best possible LinkedIn profile possible, check it out. It walks you step-by-step how to optimize that profile, specifically for people who are looking to make sales, not get hired. And it gives you several different ways in which you can customize your profile so that it becomes a real asset to you and your business. There’s also a checklist for you so that you can more easily go through all of the LinkedIn Profile Optimization steps.

So head over to The Ultimate Guide to the Perfect LinkedIn Profile and bookmark it. Plan to spend a few hours initially getting your profile up to snuff, and then come back to the checklist once a month or so, just to get some reminders on how to keep your profile fresh. And plus, as LinkedIn changes or other techniques are discovered, the guide will be updated accordingly.

Originally published on LinkedIn.

YOU MIGHT WANT TO READ:

Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Join The Community!

Thousands of other businesses and bloggers get the latest social media insights and ideas.


Previous Post: « The Book On How To Promote Your Blog Is Available Now!
Next Post: How To Grow Your Email List »

Primary Sidebar

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Reserve Your Copy

Reserve your copy of Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton. Available here.

Plan To Succeed

Social Media Planner for Social Media Success

Grab your copy of the Social Media Planner, today!

Join The Mastermind

Want access to experts and live video training for just a few bucks a month?

The 360 Marketing Squad is a private Facebook Group featuring 4 of the industry’s top minds, covering every aspect of online marketing, and costs just $5/month to join. Learn more.

Footer

Recent Posts

  • Top 10 Reasons Not To Miss This Summit
  • Instagram Trust Score: What It Is and How to Improve It
  • Agorapulse To Host Premiere Online Marketing Event
  • 10 Light Years Ago
  • We Whisper Too Quietly on Social Media
  • The Social Media Job Hazard No One Is Talking About
  • 15 Newsletters To Level Up Your Marketing, And You!
  • 8 of the Most Effective Ways to Approach Twitter Influencers to Grow Your Brand

Key Topics

Agorapulse Apps Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Facebook Groups Gmail Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout Link Building LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest ROI SEO SnapChat Social Media Marketing Social Media Planner Strategy Tailwind Triberr Tumblr Twitter Video Vine Yahoo Yelp YouTube
  • Home
  • Subscribe
  • About The Social Media Hat
  • Social Media Planner
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

  • Social Media Articles
  • Digital Marketing
  • Social Media Tools
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 The Social Media Hat · All Rights Reserved