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Instagram improves app, fights Twitter

You are here: Home / Social Media Articles / Instagram improves app, fights Twitter

December 10, 2012 //  by Mike Allton

Reading Time: 2 minutes

Instagram has had a busy few days! Over the weekend, the social picture sharing app decided that they no longer wanted to play nice with Twitter. Then, today, a new version of their app was released that contained quite a few great changes and features.

Instagram App Update

The update to the Instagram app included a new filter called Willow. The update also brought a major upgrade to the built-in camera functionality that included an improvement in picture-taking speed, as well as a new interface that looks great.

The update also improved the tilt-shift functionality (photo blur) and made it possible to scroll indefinitely when viewing other user’s photos.

Additionally, location pages now include a Foursquare button so that you can find out more about that location. And, filtered photos are now automatically saved to a new album called “Instagram” instead of to the camera roll.

Twitter Photos

Previously, if you used Instagram to post a new Tweet, your photo would be attached to the tweet and viewable within Twitter. However, Twitter has been working on their own photo-sharing and filtering service and Instagram’s response has been to stop support for embedded images. You will still be able to Tweet about your new images, but instead of seeing the image within Twitter, users will have to follow a link to see it.

While frustrating for users, this appears to be just the first salvo in a war between Twitter and Facebook-owned Instagram. Unfortunately, it’s very likely that more changes and evolutions are on the way.

From a business perspective, it’s annoying that these changes have resulted in images no longer appearing as part of your Twitter timeline. It’s quite possible that this might result in business owners, who understand the value of using images in content marketing, migrating wholesale to whatever solution Twitter offers. 

What do you think of the new Insagram features, or these latest issues between Twitter and Instagram?

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Category: Social Media ArticlesTag: Instagram, Twitter

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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