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Instagram improves app, fights Twitter

You are here: Home / Social Media Articles / Instagram improves app, fights Twitter

December 10, 2012 //  by Mike Allton

Reading Time: 2 minutes

Instagram has had a busy few days! Over the weekend, the social picture sharing app decided that they no longer wanted to play nice with Twitter. Then, today, a new version of their app was released that contained quite a few great changes and features.

Instagram App Update

The update to the Instagram app included a new filter called Willow. The update also brought a major upgrade to the built-in camera functionality that included an improvement in picture-taking speed, as well as a new interface that looks great.

The update also improved the tilt-shift functionality (photo blur) and made it possible to scroll indefinitely when viewing other user’s photos.

Additionally, location pages now include a Foursquare button so that you can find out more about that location. And, filtered photos are now automatically saved to a new album called “Instagram” instead of to the camera roll.

Twitter Photos

Previously, if you used Instagram to post a new Tweet, your photo would be attached to the tweet and viewable within Twitter. However, Twitter has been working on their own photo-sharing and filtering service and Instagram’s response has been to stop support for embedded images. You will still be able to Tweet about your new images, but instead of seeing the image within Twitter, users will have to follow a link to see it.

While frustrating for users, this appears to be just the first salvo in a war between Twitter and Facebook-owned Instagram. Unfortunately, it’s very likely that more changes and evolutions are on the way.

From a business perspective, it’s annoying that these changes have resulted in images no longer appearing as part of your Twitter timeline. It’s quite possible that this might result in business owners, who understand the value of using images in content marketing, migrating wholesale to whatever solution Twitter offers. 

What do you think of the new Insagram features, or these latest issues between Twitter and Instagram?

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Category: Social Media ArticlesTag: Instagram, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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