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How to use Foursquare’s new Specials

You are here: Home / Social Media Articles / How to use Foursquare’s new Specials

February 27, 2013 //  by Mike Allton

Reading Time: 2 minutes

Foursquare announced that they’re building on the successful partnership they’ve had with American Express for several years. Foursquare users can now check in to participating businesses and activate a discount with Mastercard, VISA and debit cards as well as American Express. Foursquare users “simply sync their card to their Foursquare account, check in, and pay.”

The new feature is initially available at over 6,500 Burger King restaurants across the U.S. Foursquare users should open their mobile app and sync up their card, then check in and use the app to pay the next time they’re in a Burger King or other participating business.

Burger King demonstrates the new Foursquare Specials.

As a Foursquare user and business customer, you’ll need to connect a credit card to your Foursquare account through the app on your smart phone. Once you do that, when you visit a participating business, you will be able to pay your bill through the Foursquare app.

So, how do you get your business involved?

As yet, according to Foursquare support, they’re only working with a select group of partners. As the program gets rolled out, it will be opened to more and more businesses. In order to prepare, there are two things you need to do.

If you haven’t already, make sure that you have a Foursquare account and have set up your business location. You may need to claim the location and verify ownership if other people have already been checking in.

Next, start to use Specials. Set up one or more Specials so that you’re familiar with how they work and, more importantly, your customers get used to you having Specials they can unlock. If you create great Specials, your customers will not only appreciate them, they’ll share them with their friends and help promote your business to their social networks.

If you have any other questions on how you can use Foursquare to promote your business, please let me know in the comments below, or contact me directly!

Foursquare buttons courtesy of nan palmero, Flickr.

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About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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