HootSuite is a tool for social media management that we’ve talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts. We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite’s suite of webinars and courses, HootSuite University, to strengthen not only your understanding of the HootSuite tool, but social media marketing in general.
Who Should Consider HootSuite University?
Social Media Managers
First, anyone who is charge of managing social media for a business should strongly consider going through a series of courses, and HootSuite’s is a great option. Social Media Managers may include dedicated company employees, or outside contractors like myself that a business may bring in as-needed or on a monthly retainer basis.
Anyone interested in being a HootSuite Partner and helping other businesses to set up and use HootSuite needs to go through these courses. While HootSuite doesn’t require it, I think having this knowledge and the certification of being a HootSuite Professional should be a requirement for any business considering hiring someone to help them with HootSuite. And the reason is simple: there’s more to using HootSuite than just connecting some social profiles and sending out social media updates. I’ve actually outlined a lot of the uses and techniques in the other articles in the series, but many businesses still aren’t using HootSuite for social listening or prospecting or customer service – or any other number of possibilities.
Social Media Professors
HootSuite seems very interested in partnering with professors and colleges to help educate college students who are looking for a career in social media and internet marketing. For professors, HootSuite offers complimentary access to the University along with a number of additional materials and access. Professors are given sample curriculums and their own community.
HootSuite has a number of courses (listed below) that are specifically geared toward the Enterprise user. While social media managers as well as Enterprise Teams will use HootSuite for many of the same purposes and goals, the introductions of Teams to environment adds additional levels of functionality and complication, like assigning tweets to other team members, having internal chats and conversations to determine official responses, and other advanced tactics. Making HootSuite University available to all team members is a great way to ensure that everyone responsible for social media within the Enterprise are on the same page and have the same skill set.
These are the ways businesses can use HootSuite to listen to the conversations taking place on social media, whether about the brand or the industry, and look for opportunities to connect with and engage customers and potential customers. If you haven’t yet signed up for a HootSuite account, you can get a contact me if you would like additional training and support.
Next time, we’ll get into how to measure social media ROI using HootSuite.