In the world of B2B marketing, TikTok may not be the first platform that comes to mind. However, the app’s rapid rise in popularity and widespread use among younger demographics makes it an increasingly important tool for businesses looking to expand their reach and connect with a new generation of customers. In this article, we will explore how a B2B influencer like you can become a TikTok influencer, why it’s a good idea, and how they can monetize their influence on the platform.
First, let’s examine what makes TikTok such an attractive platform for influencers. With over 1 billion active users and an algorithm that rewards creative content, TikTok offers a level playing field for users looking to build an audience. Unlike other social media platforms that prioritize accounts with large followings, TikTok’s algorithm is designed to surface content from accounts with only a few hundred or thousand followers if it is engaging and well-received by viewers. This means that even small B2B businesses and influencers have the opportunity to reach a significant audience and gain a following.
Additionally, TikTok’s user base skews young, with over 60% of users between the ages of 16 and 24. This presents a unique opportunity for B2B businesses to connect with the next generation of consumers and establish brand awareness early on. By creating engaging, educational, and entertaining content, B2B influencers can capture the attention of younger audiences and introduce them to new products and services.
How To Become a B2B TikTok Influencer
So, how can a B2B influencer become a TikTok influencer? The first step is to create a profile and start experimenting with different types of content. TikTok’s content format is short-form videos, which can be up to 60 seconds in length. This presents a challenge and an opportunity for B2B businesses to create compelling content that is both informative and entertaining.
One way to approach content creation is to focus on educational content. For example, a B2B influencer in the marketing space might create videos that provide tips and tricks for running successful campaigns or insights into the latest industry trends. Another approach is to leverage TikTok’s entertainment value by creating humorous or lighthearted content that still conveys important messages about the business.
It’s important to note that TikTok is a highly visual platform, and videos should be engaging and visually appealing to stand out from the crowd. Experiment with different editing styles, music, and effects to find what works best for your brand.
Once B2B influencers have established a presence on TikTok and started building a following, the next step is to monetize their influence. There are several ways to monetize a TikTok account, including:
- Brand partnerships: B2B influencers can partner with other businesses or brands to promote products or services to their audience. These partnerships can take the form of sponsored posts, shoutouts, or product placements.
- Affiliate marketing: Influencers can earn a commission by promoting products and services through affiliate links. This can be a particularly effective strategy for B2B influencers in niche industries, as they can recommend products and services that are highly relevant to their audience.
- Merchandise sales: B2B influencers can create and sell their own branded merchandise, such as t-shirts, hats, or mugs, to their followers.
- Consulting services: B2B influencers can leverage their expertise and offer consulting services to other businesses in their industry.
If you’re ready to increase your influence, impact and income, and want to surround yourself with positive support and guidance, join the community.
Picture of a B2B Influencer on TikTok
As TikTok is a relatively new platform for B2B influencers, the number of successful accounts is still growing. However, there are already some great B2B TikTok influencers out there who are providing valuable and engaging content for their audience. Here are some examples:
@jera.bean: Jera is a marketing strategist who provides insights and tips for businesses looking to improve their marketing strategies. Her content is informative and entertaining, and she has built a loyal following of over 130,000 followers.
@jera.bean Replying to @thevioletfog ♬ original sound – Jera Bean TikTok Expert
@wavewyld: Wave is a branding and marketing consultant who provides valuable insights and tips on how to improve your branding and marketing strategies. His content is visually appealing and informative, and he has built a following of over 60,000 followers.
@wavewyld Replying to @T Not sponsored just sharing my method. More info in comments. #watermarktutorial #watermarkremovalfraud #downloadtiktokvideos #greenscreenvideo ♬ original sound – TikTok Tips + Trends
@keenyakelly: Keenya is a business coach and consultant who provides insights and tips on how to start and grow a successful business. Her content is engaging and informative, and she has built a following of over 300,000 followers.
@keenyakelly How to get verified on TikTok #tiktokverification #tiktokverified #howtogetverified ♬ Nuthin’ But A "G" Thang – Dr. Dre & Snoop Dogg
These are just a few examples of great B2B TikTok influencers. As the platform continues to grow and more businesses and influencers join the platform, there will undoubtedly be many more great accounts to follow.
In conclusion, TikTok presents a unique opportunity for B2B influencers to connect with a new generation of customers and establish themselves as thought leaders in their industry. By creating engaging and informative content, B2B influencers can build a following and monetize their influence through brand partnerships, affiliate marketing, merchandise sales, and consulting services. With its rapidly growing user base and algorithm that rewards creativity, TikTok is a platform that B2B influencers should consider including in their social media strategy to reach a wider audience and stay relevant in an increasingly digital world.
It’s worth noting that building a following on TikTok takes time and effort. B2B influencers should be prepared to commit to regular content creation and engage with their audience to build a loyal following. Collaboration with other TikTok influencers and engagement with trending hashtags and challenges can also help increase visibility and reach on the platform.
In addition to the potential financial benefits, becoming a TikTok influencer can also help B2B businesses establish themselves as thought leaders in their industry and increase brand awareness. By providing valuable and entertaining content to their audience, B2B influencers can build trust and credibility, which can translate into business opportunities and partnerships down the line.