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How the Digital Age has Shaped Communication Management

You are here: Home / Digital Marketing / How the Digital Age has Shaped Communication Management

August 21, 2013 //  by Mike Allton

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How well are you keeping up with the changes in the digital communication landscape? 

It’s one of the unique challenges presented to businesses today – understanding and incorporating the various developments and changes in digital communication. Blogs, Social Media, MicroBlogs… it can be extremely overwhelming. According to the infograph below, 87% of businesses are using social media, but only 58% have adopted blogging, which suggests that many business owners still haven’t come to grips with the nature of digital marketing today.

What’s more telling is that only 58% of businesses are using social media to provide ways for customers to interact with a company. Yet a growing number of customers expect to be able to hop on a Facebook Page or send a Tweet – and get an answer. Businesses who aren’t paying attention to customers on social networks (social listening) are missing key conversations and opportunities.

Take a look at how the digital landscape is changing and being used, throughout the world, and think about how your own business fits in.

How the Digital Age has Shaped Communication Management

If you need help updating your company policies and strategies to take advantage of all the opportunities presented by social media, blogging and digital marketing, please contact me.

Infograph provided by the University of Southern California.

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Category: Digital MarketingTag: Communication

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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