B2B (business-to-business) influencers are individuals or companies that have a significant following and influence in their industry. They can earn money through a variety of methods, including sponsored content, affiliate marketing, consulting, and speaking engagements. But how much can a B2B influencer reasonably be expected to earn?
Let’s walk through seven different ways you can start driving revenue as an influencer and explore the earning potential of each.
A sponsored post is a type of content that is created by a brand or a business and is promoted by an influencer on their social media or blog platforms. The influencer is usually paid or compensated by the brand or business to create and share the content with their followers. The content can be in the form of a blog post, a video, a photo, a tweet, or any other format that the influencer uses to communicate with their audience.
Sponsored posts typically include a call-to-action (CTA) that encourages the audience to take some form of action, such as visiting the brand’s website, purchasing a product, or signing up for a service. In most cases, sponsored posts are clearly labeled as such, as per FTC guidelines, to disclose the relationship between the influencer and the brand.
Sponsored posts are a way for brands and businesses to reach a larger audience, by leveraging the influence and credibility of the influencer. They can be an effective way for brands to promote their products or services, but it’s important for influencers to only promote products or services that align with their values and that they truly believe in, to maintain credibility and authenticity with their audience.
The amount of money a B2B influencer can earn varies greatly depending on factors such as their niche, level of expertise, and size of their audience. According to a survey by Influencer.co, B2B influencers with less than 10,000 followers can earn anywhere from $50 to $500 per sponsored post, while those with more than 100,000 followers can earn as much as $5,000 to $15,000 per post.
Influencers going through the Influencer Incubator program have the opportunity to get help identifying their ideal, target brand sponsors, and create a strategy for attracting their business.
An Example of a B2B Influencer Sponsored Post
An example of a B2B influencer sponsored post could be a social media post on LinkedIn from a software development company promoting a new project management tool. The post could feature a picture of the tool in use and a caption that explains how the tool can help businesses improve their workflow and increase efficiency. The post would also include a call to action, such as a link to the company’s website where viewers can learn more about the tool and possibly purchase it. The post would be labeled as sponsored content and would be disclosed as such, as per FTC guidelines.
Another example, could be a blog post written by a B2B influencer in the marketing industry on their website, talking about the benefits of using a certain CRM software. They would highlight specific features of the software and how they can be used to improve customer relationships, and then include a link to the software’s website where their followers can sign up for a free trial or purchase the software.
In both examples, the B2B influencer is promoting a product or service that is relevant to their industry and their audience, and providing valuable information on how it can help improve their business operations.
In addition to sponsored posts, B2B influencers can also earn money through affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business compensates one or more affiliates for each customer or visitor brought about by the affiliate’s own marketing efforts. As a B2B influencer, they can be an affiliate for a company by promoting a company’s products or services to their audience and earning a commission for any sales that result from their promotion.
An influencer can become an affiliate for a company by signing up for the company’s affiliate program. This usually involves filling out an application and agreeing to the terms and conditions of the program. Once approved, the influencer will be given a unique affiliate link, which they can use to promote the company’s products or services.
When a customer clicks on the affiliate link and makes a purchase, the influencer earns a commission, which is typically a percentage of the sale. Influencers can use various methods to promote the product, such as creating a blog post, a video, a podcast, or a social media post. They can also include the affiliate link in their email newsletter, and on their website.
It’s important for influencers to disclose that they are an affiliate and promote products they believe in and align with their values, to maintain credibility and authenticity with their audience.
Affiliate marketing can be a great way for B2B influencers to monetize their reach and influence, while providing value to their audience by promoting products or services that can benefit them.
The commission rate can vary depending on the product or service, but it is typically a percentage of the sale price.
An Example of a B2B Influencer Affiliate Campaign
An example of a B2B influencer affiliate work could be a marketing agency promoting a new email marketing software to their clients. They would include a unique affiliate link in their promotional materials and on their website, which would allow them to earn a commission for any clients who sign up for the software through their link. They could also include a blog post or video on their website that goes into detail about the features of the software and how it can help their clients improve their email marketing campaigns.
Another example could be a business consultant promoting a financial management software to their clients. They would share their unique affiliate link on their social media profiles and in their newsletter, and would earn a commission for any clients who sign up for the software through their link. They could also create a webinar or podcast episode discussing the benefits of the software and how it can help businesses better manage their finances.
In both examples, the B2B influencer is promoting a product or service that is relevant to their industry and their audience, and providing valuable information on how it can help improve their business operations. They are also earning a commission for any sales that result from their promotion, which is a common way for B2B influencers to earn money through affiliate work.
It’s important to note that not all B2B influencers are created equal and the earning potential can vary greatly depending on the influencer’s reach and engagement level. Some influencers may have a large following but low engagement, which can negatively impact their earning potential. On the other hand, an influencer with a smaller following but high engagement can often command higher fees for their services.
RELATED: How Much Should Brands Pay a B2B Influencer?
How Else Can a B2B Influencer Earn Revenue?
B2B influencers can earn revenue through several other methods in addition to sponsored posts, affiliate marketing, and consulting. Some examples include:
- Product or Service Sales: B2B influencers can create and sell their own products or services, such as e-books, courses, or consulting services.
- Membership Programs: B2B influencers can create membership programs that provide exclusive content, resources, or access to a community of like-minded individuals.
- Advertising: B2B influencers can sell advertising space on their website or social media profiles to businesses looking to reach their target audience.
- Sponsored Events: B2B influencers can earn money by hosting or speaking at sponsored events. This could include webinars, conferences, or other industry events.
- Brand Ambassadorship: B2B influencers can earn money by becoming a brand ambassador for a company or product. This typically involves promoting the brand through various channels and earning a salary or stipend for their efforts.
For example, an influencer who is a keynote speaker at a small conference may earn a few thousand dollars, while an influencer who is the host of a large, multi-day conference may earn tens of thousands of dollars. Additionally, influencers who are able to secure a sponsorship deal for an event, such as being a brand ambassador, may earn additional compensation.
Again, remember that the earning potential of these methods may vary depending on the specific influencer and their reach, niche, and audience size. However, for B2B influencers, brand ambassadorship, speaking engagements and hosting events can be a great way to monetize their reach and expertise, and also to expand their reach by reaching new audiences.
What Other Factors Determine How Much Money A B2B Influencer Makes?
There are several factors that can determine how much money a B2B influencer earns, including:
- Audience size and engagement: The larger and more engaged an influencer’s audience is, the more they can command for sponsored posts and other forms of monetization.
- Niche: Influencers in niche industries may be able to command higher fees for their services because there are fewer individuals with similar expertise and reach.
- Level of expertise: Influencers with a high level of expertise and a strong reputation in their industry can typically earn more than those who are just starting out.
- Brand partnerships: B2B influencers who have established relationships with multiple brands and companies will have more opportunities for monetization.
- Media presence: B2B influencers who have a strong media presence, such as regular appearances on podcasts, webinars, or industry publications, may be able to earn more than those who only have a presence on social media.
- Consistency: B2B influencers who consistently create valuable content and engage with their audience are more likely to maintain a steady stream of income.
- Networking: B2B influencers who have a strong network in their industry will have more opportunities to monetize their influence.
It’s important to note that these factors aren’t mutually exclusive and a combination of them will determine the earning potential of a B2B influencer.
In conclusion, B2B influencers can earn a significant amount of money through sponsored content, affiliate marketing, consulting, and speaking engagements. However, the exact amount can vary greatly depending on factors such as niche, expertise, and audience size.
If you’re a B2B Influencer looking to increase your income this year, or perhaps becoming a B2B Influencer is one of your goals, the Influencer Incubator is your fast track to success. This program is designed specifically to help you:
- Identify your strengths and opportunities
- Determine a strategy for building relationships with relevant brands
- Implement a monetization plan that drives the revenue you’re looking for
Don’t let another day go by without putting a plan in place to accomplish your influencer goals.