How To Get Massive Social Shares For Your Next Expert Roundup Post
Get 200+ Social Shares In 24 Hours For Your Next Expert Roundup Post
Expert Roundups have to be the number one post type to grow your blog quickly. The problem is when it comes to promoting these, so many bloggers take the back seat. They leave it up to the experts to do all the work.
This is lazy and the experts you have just featured have just given you free content. Show the experts that you are actively trying to promote your post and they will be more than happy to help you get the roundup in front of their audience.
I am going to share with you easy but powerful tricks that you can implement to help promote your expert roundup post.
Share On Facebook To Get The Traffic Ball Rolling
I am sure you are probably thinking, you don't say.
The truth is so many people share the link and paste the post title as their status.
This is boring if you want to stand out you need to show your audience what is in it for them.
Design a custom featured graphic for social media that entices people to click.
Using Canva you can create an image that features all the photos of your experts that are in your roundup.
Now that you have a beautiful image that is ready to be shared it is time to write up your status on Facebook. So many people will just post the headline and leave it at that. You need to show your audience what reading this post will do for them.
Spend a bit of time and create a story that highlights the problems your audience has and that the roundup solves.
This will make your post stand out.
To entice the experts to help on Facebook you have to alert them to your new Facebook post. It's easy, simply, tag each and every one of them in the comments. This will send them a notification and encourage them to share your post with their Facebook audience.
If you know people that would be interested in your new blog post you could tag them here too.
Schedule Tweets To Go Out To Siphon Traffic From Twitter
Twitter is still a great way to get traffic to your page when you use it correctly. When someone else shares your post you will tend to get more reach. I find that self-promotion gets a lot fewer results nowadays.
To make that work for you, a cunning plan is needed to get the experts and other Tweeters to re-tweet your post.
Take the time to create a custom tweet for each expert that you have featured. If your roundup is quite big you could add 2-3 experts per tweet.
You don't just have to just tweet the title of your post and then mention the expert. You can tweet about the problems your audience may have, share the benefits your roundup delivers or you can simply quote your experts.
You only have a tiny space to fill so make sure that what you say gets the readers excited because Twitter is a fast paced network, your content only has a split second to be seen on someone's news feed.
Before you schedule the tweets attach your image with the tweet. An image can help your tweet stand out and attract more people to share.
Hit the schedule button and you are good to go!
Create Share Cards For Your Experts To Get More Shares From Pinterest
A lot of people write Pinterest off but if you have a stunning image you could get a lot of exposure here. The problem people have with this network is that they rely on their blog posts featured image.
Creating share cards that your experts and their audience can pin on Pinterest is a great to extract traffic from Pinterest.
Use Canva or another design tool of your choice, and create a graphic that features their photo, name, social media profiles, a quote from the roundup, and the URL of your roundup.
I would also advise that you add a call to action on your image, say something like click this to share on Pinterest.
You don't have to put the call to action on the image you could install a Wordpress plugin that will add the click to pin functionality, such as this one.
Now when your reader hovers over the image on your blog a button will appear that allows them to pin the image.
You can also queue up shares of each of those images yourself using Tailwind.
Invite the Experts To Record A 30-60 sec Video And Tap Into YouTube's Traffic
Using video in your efforts is a great way to connect with your audience and show them that you are a real human.
Every smartphone has video recording capabilities, so there is no reason for you not to add video into the mix.
This is actually pretty easy to do. When you reach out to invite the experts just add something like...
"I am also doing a video roundup of this post and would love if you could record a quick 30-60 sec video that highlights your answer. Nothing fancy a quick smartphone video will do."
This is brief but lets your experts know you plan to use video as a way of promoting the post. Plus they know that you just want a simple video that will take them a minute or so to record.
Perfect for a busy expert...
You need to get over your fear of video, get in front of the camera and record a short intro for the roundup video.
Make your intro short and snappy, highlight the benefits of watching the video to the end, tease your audience. The goal is to keep people on your video to the end, the longer people watch, the more YouTube will show your video in the results.
When it comes to editing you have two options... to edit yourself if you know how to or to head over to Upworthy and ask someone to merge them all into one file. Depending on budget you could ask them to add the expert's names and details over the top of the video too.
When it comes to uploading remember to add your keywords to the title.
For the videos, use the description to highlight the problem and tell your audience how your video can help them. Again don't be brief - aim for 300-500 words that features your keywords and sells your audience on the video.
For the tags use the expert's names and your keywords.
Use Click To Tweet Buttons To Make It Easy For People To Share
The past few tips have been off your blog, utilising the social networks. Once people are on your actual roundup though, it is time to let each expert shine.
Using Click To Tweet quote boxes are great for doing this. You simply highlight a quote from the expert and then add the click to tweet link. This is a great way to make it easier for each expert to share, as well as your blog visitors.
There are two ways to do this and the first is by far the quickest and easiest. From within your Wordpress dashboard navigate to the plugins page and click add new. In the search box look for Click To Tweet (install this plugin).
This generates a click to tweet quote and button to the Wordpress Post editor.
The manual way involves using a website to generate your tweetable link. Head back over to the post editor and add the link like you would any other link in Wordpress. You'll find full instructions on how to create click to tweet links here.
Offer Bonus Content For A Share To Increase Your Reach
How good does it feel when you get to the checkout and you are offered a freebie or you receive a bonus. Well, you can use that tactic here by offering a few extra expert tips, ebook, checklist or whatever would appeal to your audience.
For your audience to get the bonus they will have to share your post. With the right bonus, you can make this convert like hot cakes!
This tactic is super simple to implement, all you need is the One Press Plugin!
When you install this head over to the post add the social locker and place your bonus inside. It could be an extension to the post or it could be a download link.
If you want to offer extra tips think of the experts you have featured and pinpoint the ones you know better. Just ask them if they would like to offer something more to go in the locker. Tell them how it works and sell them the benefits of adding a bonus tip... More social shares!
Drive Major Traffic To Your Expert Roundup With These Expert Tips
When it comes to getting traffic for any post you really just need to think outside the box!
This type of post does make it a hell of a lot easier but if you push it a little bit harder the results can be outstanding. Tor Refsland really pushed the boundries of his roundup post on productivity tips and this brought him over 20,000 visitors!
"How freakin´ important is it for you to get massive exposure to your post?
If it´s not that important, you´ll just email your email list and post on your standard social media platforms, right?
In other words, no massive exposure for you.
If you answered that it was FREAKIN´ important to get massive exposure to your post, then your answer would be completely different, right?
Your answer would then be...
...that you would promote the post like your life was depending on it." – Tor Refsland - Time Management Chef
Andy Crestodina also gave me an extra tip to help your promote your roundup...
"Share it in the distant future with a quote and mention in the post. This will encourage them to share it again later on." – Andy Crestodina – Orbit Media
If you haven't tried an expert roundup then I would highly recommend as it can be the start of a new relationship with a lot of influencers. If you want to grow traffic and succeed online a relationship is the best social media tool out there so taking the time to do some outreach will always shoot you ahead.
Do not leave all the work to the experts, get off your butt and make the post epic using custom graphics, share your own points and actually promote it!
The last thing to do is to track your results on social media and Google Analytics to see what you can tweak to increase the overall exposure.
By Joe Elliot
Joe Elliott is the founder of One Man Wiki. He has blasted onto the scene with his awesome tips to help struggling new bloggers make this internet marketing thing click. If you are serious about wanting to skyrocket your blog traffic then click here to download his Blog Post Promotion Checklist.