How To Generate Three Times As Many Leads At One Third The Cost
The Real Power Of Content Marketing
Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Far from it.
Content marketing includes a variety of different kinds of content, as well as multiple delivery mediums like social media, search, or email.
And strategically, content marketing means making sure that, as a business, you're talking to and helping your customers and potential customers exactly when they need it, in whatever way they need.
According to DemandMetric, content marketing costs a whopping 62% less than traditional marketing! Television ads, radio ads, newspaper, billboards, direct mail... they all cost substantially more than a regular marketing strategy that's based on content.
And, shockingly, per dollar spent, content marketing generates roughly 3 times as many leads as traditional marketing!
Why, then, do 63% of companies doubt the effectiveness of content-led websites? And why do 62% of companies just outsource their content?
Because as effective as content is at generating leads, and as inexpensive as it is compared to traditional advertising, it's still hard!
It's hard determining what kinds of content you should create.
It's hard determining what topics you should write about.
It's hard work to create all that content, promote it, manage it, update it, optimize it, and so on.
Where do you begin?
The rest of the infograph from DemandMetric has some great ideas.
- Identify Objectives
- Understand Buyers
- Identify Gaps
- Build Content
- Organize Distribution
- Measure ROI
Review the points they're making below. We'll be covering them in more detail in future posts. If you have specific questions, leave a comment!
Meanwhile, there's a great opportunity for you to take your own knowledge of Content Marketing even further. This free video series from Cody Lister shares the same framework he used to go from losing money to generating a list of 20,000 prospects that know, like, and trust him.
Remember, take advantage of Cody's free video series while it's available.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."Follow @Mike_Allton