Google+ University - A Complete Curriculum for Business
For businesses who want to leverage Google+ to promote and market their business, there's a sharp learning curve. The mechanics of the social network are different than others, and once you've mastered those, there's still a unique culture that needs to be understood.
In essence, duplicating the same strategy that you've used on Facebook or Twitter isn't going to work.
But for those who have questioned even the validity of Google+, there's hope. Google+ is the second largest social network in the world, and is completely interegrated into the Google ecosystem. In short, Google+ is Google. And therefore businesses who hope to improve their Google rankings will surely benefit from an active presence on Google+.
So where do you begin?
There are six courses and each course is comprised of several chapters, all designed to take you from Beginner (101 level) all the way up to Advanced (601) level. While all of the content is here on The Social Media Hat, the course syllabus, which will continue to grow and be updated, lives and breathes on Google+.
Pin it, bookmark it, and share it with your friends. The entire course is completely free. You can go through it at your leisure and pick and choose which topics interest you.
- GOOGLE+ 101: Introduction to Google+
- GOOGLE+ 201: Getting Around The Plus
- GOOGLE+ 301: Growing Your Business with Google+
- GOOGLE+ 401: Advanced Plussing
- GOOGLE+ 501: HOAs, Tools & Communities
- GOOGLE+ 601: Google Authorship
Expand the post below by clicking 'read more' within the Google+ post, and you'll find the complete list of topics.
Once you've mastered these lessons, you will be well on your way toward a successful Google+ presence for your business, which leads to richer relationships and a prospering profile.
If you have questions or comments, feel free to post them here or on the Google+ post. If you want to make sure you don't miss future lessons, articles or other news stories, please subscribe to our newsletter.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."