Google Search, the iOS app that gives iPhone users access to the Google Now functions, has received an extensive update that adds Notifications, Reminders, New cards, and the handsfree voice-activation option of “OK Google.”
Many of these features were originally announced at Google I/O, and have been available on the Android platform for some time.
Notifications
The power of Google Now is that it uses a combination of calendar access, monitoring of gmail messages, and other activity to determine what your day and activities are going to be like. Previously, you could open the app to see upcoming flight information, traffic problems on the way to your next appointment, and other information in a Card format. With this update, Google Now can send you push notifications for key events, like when to leave for your next appointment.
Reminders
Similar to Siri’s Reminders, iPhone users now have a choice. Instead of Siri, they can ask Google to remind them to do certain things or check something out, and all of the reminders are both time and place sensitive, meaning that you can ask Google to remind you to do something when you get somewhere, or as you’re leaving.
But in a step up over Siri, Google has also added the ability to be reminded when musicians release an album, a TV show has a new episode, an actor stars in a new movie, or when a celebrity makes headlines. Simply open the app, do a search, and tap on the “remind me” button.
New Cards
Google Search has also added the following new cards:
Boarding Passes for your flights
Tickets for movies, concerts and events
Reservation confirmations for vehicle rentals
Warnings when your last train home leaves
Lists of upcoming local events
Voice Activation and Redesign
One of the great features that was demo’d at Google I/O was the voice activation. By simply saying, “OK Google” you alert Google Now that you’re about to ask a question that Google needs to listen to and answer. That’s now been added to the iOS app.
Additionally, the entire app has been redesigned to incorporate a great new look, throw-away cards, and one-touch sign-in among all Google apps.
If you aren’t already using Google Search on your iPhone (particularly now that Safari uses Bing by default), I strongly recommend it.
Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
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