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Freelancers Fishing for Work With Social Media

You are here: Home / Social Media Articles / Freelancers Fishing for Work With Social Media

December 13, 2013 //  by Mike Allton

Reading Time: 2 minutes

Freelancing may be the workforce of the future. According to a study conducted by accounting software firm Intuit, 40 percent of the U.S. labor force may be freelancers by 2020. With the perception of a struggling economy looming over businesses, companies prefer getting their work done without the need to place someone permanently on staff. Jobseekers who are attracted to the idea of telecommuting find the freelance world ideal for their lifestyle. Of course, the key to all of this is the ability to consistently find clients, and make enough money to pay the bills. That is where social media can help.

Create Your Brand First

Model Kate Upton, comedian Louis CK, and bad-boy singer Justin Bieber all used the internet to find fame and fortune, according to CNN. There is no magic formula, but social media does have a pretty solid track record of getting people noticed. There is some cyber legwork that needs to be done before a freelancer puts his name out in front of people. The way to get a job is to offer something that a business needs. Because a freelancer’s service is intricately linked to the freelancer, a personal brand summary needs to be created. This is a generic proposal that lays out your experience, strategies, and success measurement methodology. Use this as your cover page for social media networks like Facebook and LinkedIn. You want the first thing that a potential client sees about you to be your exceptional abilities.

Searching From Both Ends

One of the nice things about freelancing is that companies are looking for you, just as you are searching for them. This is one of the reasons that LinkedIn and Elance exist. LinkedIn is a social media network that promotes itself as a professional network, promising business connections. Because of this, LinkedIn is a preferred way to get your name in front of hiring professionals. One of the recommendations from LinkedIn’s director of global acquisition Brendan Browne, is to remember that LinkedIn is a social network, so it’s literally about being social. Use it to to connect with your peers in a way that allows your personality to shine through. Point your Elance page, where companies are actively looking for freelancers, to your LinkedIn page. This way, a prospect will get a sense of your character long before first contact.

Bring Home The Bacon

As freelancers, we want to make money, and we want repeat customers. Internet culture has made that a little bit easier. Social media requires discourse. One recommendation from the International Freelancer Academy is to interact via LinkedIn groups. If and when you connect with clients, and receive business from them, keep the networking flowing to create a mutual exchange. Using an electronic payment system makes invoicing easier on both the freelancer and the company and gives you the ability to request feedback through social media. Place a LinkedIn link onto your invoice, requesting public feedback. This becomes a testimonial part of your online profile. Let your customers be your best advertising.

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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