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Four Friends Turned A Private Mastermind Into A Book Deal

Reading Time: 2 minutes Learn how personal and professional bonds of friendship led to an incredibly successful collaboration.

You are here: Home / Social Media Articles / Four Friends Turned A Private Mastermind Into A Book Deal

August 15, 2020 //  by Mike Allton

Reading Time: 2 minutes

Learn how personal and professional bonds of friendship led to an incredibly successful collaboration.

One of the problems facing any entrepreneur with a good idea is the time it takes to plan and execute that idea. Whether it’s a new business or a project, working alone is a sometimes insurmountable challenge.

And that was the exact problem facing Stephanie Liu, Jenn Herman and Mike Allton.

Individually, they’d each dreamed of having their own paid membership group and, individually, they’d never been able to find the time. Then one day it occurred to them that if they worked together, if they collaborated, they’d find success. The three of them brought in a fourth expert, Amanda Robinson, and formed the 360 Marketing Squad.

Leveraging their unique and complimentary marketing prowess, they formed a successful paid membership group and then, within a couple years, leveraged that expertise and authority to sign a book deal with Entrepreneur Press to write Ultimate Guide to Social Media Marketing with Eric Butow.

“While the membership group and book are fantastic, the ultimate benefit to this collaboration – the outcome I’m most proud of and grateful for – is the personal and professional bond that the four of us have formed,” said co-author and co-founder, Mike Allton. “Through our personal mastermind group, we’ve given each other an unparalleled level of support and encouragement that the book itself is a testament to. We hope that business owners and social media managers are helped by all of the strategy and information we poured into that book but, more importantly, use the project to be inspired to connect and collaborate with peers of their own.”

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Stephanie Liu is one of the most sought-after international speakers on live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. Amanda Robinson is the founder of The Digital Gal where she is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. Mike Allton is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm.

These social media marketing experts team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

For more information, including book orders and author interviews, go to http://socialmediabook.shop.

Want to save time with your social media activity and yet get even more results? Use the #1 rated social media management tool, Agorapulse, and as a friend of Mike Allton, you’re eligible to receive your first two months free after trial! Go to https://www.Agorapulse.com/Allton to learn more and get started.

Related

Category: Social Media ArticlesTag: Book, Ultimate Guide to Social Media Marketing

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

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Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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