Facebook's Graph Search Forgets About Privacy
You're a private person, but still like to keep in touch with friends and colleagues via Facebook. Unfortunately, posting on Facebook and letting others know what's going on in your life opens you up to a certain lack of privacy.
Facebook developed its new "Graph Search" which, according to Search Engine Watch, allows users to enter a query such as 'who has been to Florence, Italy.' Facebook then displays these friends next to pertinent content. Graph Search also includes affinities and experiences of those friends. This may be all well and good, but can expose details a Facebook user wants hidden. Business Week notes if you're expecting certain aspects of yourself to stay hidden from public view, that might no longer be possible.
Still, Facebook is entrenched in many people's lives, and they still want to use it. Its new Graph Search allows users to find people connections who have particular experiences and interests, including television shows, movies and games liked or watched by friends. Search Engine Watch says the feature can lead to "discovery marketing," although consumers typically are used to using Google, Bing and other search engines.
If Graph Search does take off, that could lead to potential privacy problems. As Business Week warns, many users "like" something on Facebook, and that "like" becomes permanent. It might be a harmless show of affinity for a topic, but it could be used in a potentially harmful way. While Graph Search might not directly increase the risk of identity theft or financial fraud, it could be helpful to add another layer of security through a company like LifeLock.org. It can detect threats to a person's identity and personal information and alert a customer to those threats. It also covers checking and savings account application alerts, and monitors credit bureau reports daily.
Make It Private
Lifehacker stresses keeping Facebook information private is getting more difficult all the time because the social network continually tries to make it public. It has written a guide to help people keep their Facebook profile "locked down."
Learn how the Facebook sidebar, Privacy Settings and Tools work. One tip is limiting the audience for past posts. If you have posts set to be viewed by "Friends of Friends" or the Public, you can limit them to Friends Only. If you don't want people to find your profile simply by searching your name, lock it down by switching to just Friends. If you don't want your Facebook profile indexed in Google, turn off this option.
Under the Timeline and Tagging section of Privacy Settings, you can review what other people see on your timeline. You can use this feature to view it from a friend's eyes and ensure you don't have private details showing to certain people. Lifehacker also advises you to understand App Settings. For instance, uncheck all the boxes under "How people bring your info to apps they use." This means your friends' apps can't access your information.
One way to ensure privacy on Facebook and its Graph Search is to simply not post anything you wouldn't want anyone to see. Or you can lead a perfect, faultless life. But since those options probably are easier said than done, it pays to understand how Facebook works and possibly enlist the help of an outside company that can help keep your life as private as you want it.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."