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Facebook Verification – What is it, and why do we need it?

You are here: Home / Social Media Articles / Facebook Verification – What is it, and why do we need it?

May 29, 2013 //  by Mike Allton

Reading Time: 2 minutes

One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I’m a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely you might be to believe that I am that person, but for less famous people, it’s easier than you might think. And for normal people, it’s an issue of potential identify theft.

Companies, too, have been at risk. In fact it’s common to recommend that a business owner stake their claim on their profile on every possible social network, and there are even services set up to help you do that, just to ensure that someone else, like a competitor or disgruntled employee, doesn’t take your “name” first.

That’s why networks like Twitter and Pinterest and Google+ have put verification measures in place to help protect people and businesses, and help users know that they’re engaging the person or company that they think they are.

Facebook Adds Profile and Pages Verification

Facebook has now announced that they, too, are adding verification. However, they’ve given no specifics as to how a particular account is going to be verified. Apparently, they’re handling it all themselves. Major Brands and celebrities will simply wait and Facebook will automatically verify their Page or Profile for them.

For smaller businesses and individuals, it’s unclear when, if ever, their profiles will be verified. Facebook does state that if you find someone else using your name, you can report them as a Fake Account.

On other social networks like Google+, any business can verify their account by authenticating the URL for the business placed on the Google+ Page. It’s a fairly painless process, so one wonders why Facebook didn’t follow suit. Not only does this Verification favor Big Brands, it also seems to create far more work for Facebook than needed.

Impact of Verification

It’s still too early to tell how valuable verification is to businesses, but studies done in the past by companies like Verisign, particularly where eCommerce is concerned, have indicated that trust becomes an issue, and any means that a business can use to help establish trust will have a positive impact on sales. If verifying the authenticity of my Facebook Page will help engender trust in that Page and by extension my brand, that’s definitely something I will want to implement.

If Facebook’s policy changes and a means for verifying your own Page or Profile becomes available, I will certainly share it and the requisite steps here.

What do you think? Does Verification matter to you on social media?

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Category: Social Media ArticlesTag: Facebook

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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