• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search
  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search

Facebook Changes Facebook Page Admin Panel

You are here: Home / Social Media Articles / Facebook Changes Facebook Page Admin Panel

April 20, 2013 //  by Mike Allton

Reading Time: 2 minutes

Facebook’s drive to push businesses to spend money on each and every post continues.

If you have a Facebook Page, previously, when you opened Facebook and went to your Page, above your Page would be your Admin panel that gave you a snapshot of what was going on with your Page at that moment, including messages, Insights and notifications. Now, however, notifications which were prominent in the upper left corner have been replaced with a new Posts area.

At first glance, Posts is interesting because it lists all of your posts in a simple table view that includes the title of the post and how many people that post has reached (Total Reach). It also includes a separate column for Paid Reach, and now a not so subtle suggestion to “Get More Reach” (Facebook’s new term for paying to promote your own post).

In the lower right corner, the first Page Tip is a new video on promoting your post.

And of course the lower left corner continues to suggest that you pay for more Page Likes, though for me at least the recommended Daily Budget has increased by 200%.

What is happening is that in order to be “successful” on Facebook, businesses are feeling forced to pay to get more Page Likes, and then feeling forced to pay again to get those same paid fans to see individual posts, since Facebook’s EdgeRank algorithm frequently hides Page Posts from fans.

And since Facebook will not reveal how the EdgeRank algorithm works, businesses and marketers are left to guess. Conventional wisdom has been to create “more engaging” posts that include pictures and questions, but recent evidence suggests that such a tactic may no longer work. On a Facebook Page with over 2,500 fans, posts that included an image were getting a 1% reach on average, while posts with no image or question, just text, achieved an average 12% reach!

The problem is that Facebook’s revenue model is not working. Too many businesses are investing in Facebook promotions and advertising and seeing little to no return on their investment. But instead of offering more innovative ways to reach fans and create revenue, Facebook is pushing even harder on their failed techniques and methodology.

I have seen this in my own business as well as that of clients. When comparing the amount of money spent on Facebook versus Google+, and then looking at the amount of website traffic, leads and sales generated, the differences are both staggering and alarming.

Of course, like any social network, Facebook will be more effective and successful for some businesses rather than others. Typically, if your business targets consumers, Facebook can be a good fit. B2B marketers, while still using Facebook predominantly, are struggling and turning to alternatives like Google+.

Have you invested any advertising dollars into Facebook? Has your business seen positive activity as a result?

Related

Category: Social Media ArticlesTag: Facebook

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

34,720 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Pinterest Case Study: Focus and Read
Next Post: 5 Ways Twitter’s Ads API Will Help Improve Social Business »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

How To Grow Internationally As A Creator w/ Victoria Blinova

October 2, 2023 //  by Mike Allton

Partnership Unpacked, Episode 41, with Victoria Blinova

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler

September 25, 2023 //  by Mike Allton

Partnership Unpacked, Episode 40, with Allan Adler

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough

September 18, 2023 //  by Mike Allton

Partnership Unpacked, Episode 39, with Sam Yarborough

More Like This

  • How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel
  • How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow
  • The Rise of Micro-Influencers: Why You Should Partner With Them

Footer

Recent Posts

  • How To Grow Internationally As A Creator w/ Victoria Blinova
  • How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler
  • How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough
  • How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel
  • How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow
  • The Rise of Micro-Influencers: Why You Should Partner With Them
  • Tech Superheroes: Women Shaping the Digital Landscape
  • The Latest Developments In Influencer Marketing w/ Krishna Subramanian

Marketing Resources

  • Partnership Unpacked Podcast
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • How To Craft Your Marketing Plan
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved