• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

You are here: Home / Social Media Articles / Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

November 20, 2013 //  by Mike Allton

Reading Time: 2 minutes

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

Be Invested in the Blog

If you aren’t regularly updating your blog in the first place, or it doesn’t have fresh, strong, and useful content, all the social media strategy in the world isn’t going to help you. When in doubt, make sure that the blog is taken care of and represents the brand you are proud to share with the world. Only then can you start developing a following, and your efforts may result in loyal followers in place of one-shot-wonders.

Narrow Your Target

Especially if you are new to the social media game, you might be wise to narrow down the realms you are looking to target. You might not need a LinkedIn, Facebook, Pinterest, Instagram, Twitter, and Google+ account. You might find it easier to manage and maintain only one or two forms of social media, especially if the person in charge of the accounts also keeps up the company blog. Don’t spread yourself too thin.

Develop a Presence in Social Media

Remember that social media is a space that your clients or members will use to get to know your culture. Be really mindful of sharing things that represent your organization well, and as a living, colorful thing. While your official website might require a certain level of professionalism and aloofness, your Facebook account might be just the place to portray your brand as more than two-dimensional. It is also a place to interact directly with your followers; use this to your full advantage, and people will feel more engaged and invested in what you do.

Connect Your Blog

This might seem like an obvious point, but I’ll say it anyway: connect your blog and social media accounts, and include widgets on your blog that readers can use to easily re-share your posts. For specific instructions, look here.

Publish in Both Places

If you are regularly active in both spaces, it will make sense to let your social media activity inform your blog content. It will also feel natural to share your blog content on your social media account. Let both digital spaces feed off of one another, and readership will follow.

Related

Category: Social Media ArticlesTag: Facebook, LinkedIn, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « Drive Consumers to Your Social Media With QR Codes
Next Post: Google+ Notifications Are Changing, Again. »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event Planner

Virtual Event Planner Options You Need To Consider Today

May 22, 2022 //  by Mike Allton

Choose the best virtual event planner option for your needs.

Virtual Event Deadly Sins

7 Deadly Sins To Avoid In Your Virtual Event

November 9, 2021 //  by Mike Allton

Avoid these sins to create a virtual event that is remarkable and cherished.

Virtual Speed Networking

How Does Virtual Speed Networking Work?

May 28, 2022 //  by Mike Allton

Learn how to employ this tactic for effective virtual events.

More Like This

  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On

Footer

Recent Posts

  • What Else Can You Do With A Virtual Event Platform?
  • How to Maintain Audience Engagement after a Successful Virtual Event
  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved