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Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

You are here: Home / Social Media Articles / Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

November 20, 2013 //  by Mike Allton

Reading Time: 2 minutes

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

Be Invested in the Blog

If you aren’t regularly updating your blog in the first place, or it doesn’t have fresh, strong, and useful content, all the social media strategy in the world isn’t going to help you. When in doubt, make sure that the blog is taken care of and represents the brand you are proud to share with the world. Only then can you start developing a following, and your efforts may result in loyal followers in place of one-shot-wonders.

Narrow Your Target

Especially if you are new to the social media game, you might be wise to narrow down the realms you are looking to target. You might not need a LinkedIn, Facebook, Pinterest, Instagram, Twitter, and Google+ account. You might find it easier to manage and maintain only one or two forms of social media, especially if the person in charge of the accounts also keeps up the company blog. Don’t spread yourself too thin.

Develop a Presence in Social Media

Remember that social media is a space that your clients or members will use to get to know your culture. Be really mindful of sharing things that represent your organization well, and as a living, colorful thing. While your official website might require a certain level of professionalism and aloofness, your Facebook account might be just the place to portray your brand as more than two-dimensional. It is also a place to interact directly with your followers; use this to your full advantage, and people will feel more engaged and invested in what you do.

Connect Your Blog

This might seem like an obvious point, but I’ll say it anyway: connect your blog and social media accounts, and include widgets on your blog that readers can use to easily re-share your posts. For specific instructions, look here.

Publish in Both Places

If you are regularly active in both spaces, it will make sense to let your social media activity inform your blog content. It will also feel natural to share your blog content on your social media account. Let both digital spaces feed off of one another, and readership will follow.

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Category: Social Media ArticlesTag: Facebook, LinkedIn, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

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