• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Empire Avenue Strategy: Nibbling

You are here: Home / Social Media Articles / Empire Avenue Strategy: Nibbling

August 22, 2012 //  by Mike Allton

Reading Time: 2 minutes

Many businesses are beginning to realize the benefit of having an account on Empire Avenue. If you don’t know what EAve is, it’s an online game where players invest in each other. Your share price and stock performance is partly tied to your social networks like Facebook and Twitter. So, unlike sites like Klout which simply measure your social networking activity, Empire Avenue is much more interactive and engaging. (For more information, please see What is Empire Avenue?)

There has, and will continue to be, a lot of debate over the concept of “nibbling” and whether or not is is good for your EA account. Nibbling is when you purchase smaller amounts of shares in an individual repeatedly, rather than one lump sum. Nibbling can be done all at once by buying small amounts of shares in the same player over and over until you achieve the total amount you wish to invest; or it can be done over time.

I promote nibbling over time. I suggest that players purchase small amounts of shares in many, many other players. This allows you to invest in more players with the same amount of eaves than you could if you went ‘all in’ in a few players. This activity also generally promotes buy backs and continued activity. Each time you invest, you can leave a Shout Out, give a thumbs up, and so on (it is still unclear what does and does not count as activity so it’s best to just do as much as you can).

That part of the debate is fairly well known. What many may have missed however is this: if you spend time “ramping up” with players as I do, you get to know them better and create opportunities for real connections.

I generally purchase shares in 5, 15 or 25 increments. Unless I’m on my iPhone, I will leave shout outs to players. I read the responses I get. When I’m on their profile I click on their connection links and Follow, Like, Friend and Subscribe. I will endorse a blog or two. This results in a greater level of interaction than a single purchase of 200 shares could have achieved.

Not every player is going to respond to this strategy the same way, but many will participate freely, perhaps without even realizing it. Many players ‘match’ investments and will naturally respond to your shouts. They will likely also reciprocate when you connect on other networks. *This* is what EA should be all about – rather than get bogged down in what’s changed and who has left and what your divs are today – use EA to build connections and I think you’ll find, as I have, that EA success will come along for the ride.

(e)ALLTON ~ http://www.empireavenue.com/ALLTON

Related

Category: Social Media Articles

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « 14 Directories Your Business Should Be In
Next Post: Google Chrome for iOS adds Google+ Sharing »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event Planner

Virtual Event Planner Options You Need To Consider Today

May 22, 2022 //  by Mike Allton

Choose the best virtual event planner option for your needs.

Virtual Event Session Ideas

The Big List of Virtual Event Session Ideas

April 17, 2022 //  by Mike Allton

20+ Ideas for Your Next Virtual Event

From Blah Webinars To Sold Out Summits – My Virtual Event Journey

November 8, 2021 //  by Mike Allton

Learn From My Virtual Event Experiences

More Like This

  • Stay Calm And Virtual Event Plan On
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?

Footer

Recent Posts

  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?
  • 6 Ways To Market Your Virtual Event

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved