• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search
  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search

Empire Avenue Strategy: Nibbling

You are here: Home / Social Media Articles / Empire Avenue Strategy: Nibbling

August 22, 2012 //  by Mike Allton

Reading Time: 2 minutes

Many businesses are beginning to realize the benefit of having an account on Empire Avenue. If you don’t know what EAve is, it’s an online game where players invest in each other. Your share price and stock performance is partly tied to your social networks like Facebook and Twitter. So, unlike sites like Klout which simply measure your social networking activity, Empire Avenue is much more interactive and engaging. (For more information, please see What is Empire Avenue?)

There has, and will continue to be, a lot of debate over the concept of “nibbling” and whether or not is is good for your EA account. Nibbling is when you purchase smaller amounts of shares in an individual repeatedly, rather than one lump sum. Nibbling can be done all at once by buying small amounts of shares in the same player over and over until you achieve the total amount you wish to invest; or it can be done over time.

I promote nibbling over time. I suggest that players purchase small amounts of shares in many, many other players. This allows you to invest in more players with the same amount of eaves than you could if you went ‘all in’ in a few players. This activity also generally promotes buy backs and continued activity. Each time you invest, you can leave a Shout Out, give a thumbs up, and so on (it is still unclear what does and does not count as activity so it’s best to just do as much as you can).

That part of the debate is fairly well known. What many may have missed however is this: if you spend time “ramping up” with players as I do, you get to know them better and create opportunities for real connections.

I generally purchase shares in 5, 15 or 25 increments. Unless I’m on my iPhone, I will leave shout outs to players. I read the responses I get. When I’m on their profile I click on their connection links and Follow, Like, Friend and Subscribe. I will endorse a blog or two. This results in a greater level of interaction than a single purchase of 200 shares could have achieved.

Not every player is going to respond to this strategy the same way, but many will participate freely, perhaps without even realizing it. Many players ‘match’ investments and will naturally respond to your shouts. They will likely also reciprocate when you connect on other networks. *This* is what EA should be all about – rather than get bogged down in what’s changed and who has left and what your divs are today – use EA to build connections and I think you’ll find, as I have, that EA success will come along for the ride.

(e)ALLTON ~ http://www.empireavenue.com/ALLTON

Related

Category: Social Media Articles

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Join The Community!

Thousands of other businesses and bloggers get the latest social media insights and ideas.


Previous Post: « 14 Directories Your Business Should Be In
Next Post: Google Chrome for iOS adds Google+ Sharing »

Primary Sidebar

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Reserve Your Copy

Reserve your copy of Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton. Available here.

Plan To Succeed

Social Media Planner for Social Media Success

Grab your copy of the Social Media Planner, today!

Join The Mastermind

Want access to experts and live video training for just a few bucks a month?

The 360 Marketing Squad is a private Facebook Group featuring 4 of the industry’s top minds, covering every aspect of online marketing, and costs just $5/month to join. Learn more.

Footer

Recent Posts

  • 5 Dizzying Changes To Twitter Already In 2021
  • Top 10 Reasons Not To Miss This Summit
  • Instagram Trust Score: What It Is and How to Improve It
  • Agorapulse To Host Premiere Online Marketing Event
  • 10 Light Years Ago
  • We Whisper Too Quietly on Social Media
  • The Social Media Job Hazard No One Is Talking About
  • 15 Newsletters To Level Up Your Marketing, And You!

Key Topics

Agorapulse Apps Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Facebook Groups Gmail Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout Link Building LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Tumblr Twitter Video Vine Yahoo Yelp YouTube
  • Home
  • Subscribe
  • About The Social Media Hat
  • Social Media Planner
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

  • Social Media Articles
  • Digital Marketing
  • Social Media Tools
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 The Social Media Hat · All Rights Reserved