Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks. This is no 140 character Bio like on Twitter. You’ve got sections for a Summary and Experience, Education and a custom cover photo, and more.
And I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a “Clean Up Your LinkedIn Profile In 5 Minutes” kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.