If you have a Klout account, you know that each day you are given a set number of K’s which you can use to indicate topics other users are influential in. The giving and receiving of K’s is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, …
Social Media Usage Statistics [INFOGRAPH]
For more up to date statistics, check out Social Media Active Users By Network. I am often aproached by business and website owners and asked whether or not they should even consider a social media marketing campaign. They often think that social media doesn’t apply to their business or industry. One of most compelling motivators …
A Marketing Guide to Pinterest [VIDEO]
Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and …
Twitter for iPad Rebooted
Twitter for iPad got an all new app today. According to the update, there are new profiles with header photos, photo streams on profiles and events, along with other improvements, polishes and fixes. This reflects corresponding changes to Twitter in general allowing users to do more with images. At the same time, Twitter has also …
“Social Media is about sociology and psychology more than technology.” – Brian Solis
In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It’s all …
“Social Media is about sociology and psychology more than technology.” – Brian SolisRead More
Do Social Networks Have an Obligation to Remove Hateful Content?
Americans and the World at large have watched and been stunned as more and more groups have rioted and killed over a video that was posted to YouTube. On Friday, Sept. 14 the White House asked that the video be removed. According to Mashable, “The Obama administration has “reached out to YouTube to call the …
Do Social Networks Have an Obligation to Remove Hateful Content?Read More
Is the LinkedIn Business Experience Getting Better or Worse?
Over the past few months LinkedIn has implemented quite a few changes, from dramatic shifts in the overall look and layout of the site, to minor changes like the ability to follow company pages from your mobile phone. Since LinkedIn is the social network for professionals, one would assume that all of these changes are …
Is the LinkedIn Business Experience Getting Better or Worse?Read More
Curate Content Automatically with Paper.li
One of the techniques that many businesses will use to market content is to “curate” it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It’s sometimes easier than writing entire articles on your own since you simply need …
Social is more than just right now.
Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social …