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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Social Media Articles

Ignore Algorithms Focus On Marketing Strategy

Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead

Two Main Reasons To Focus On Marketing Strategy

Why You Should Ignore the Algorithms and Focus on Marketing Strategy InsteadRead More

7 Tips, Tools, and Best Practices to Boost Your LinkedIn Engagement in 2024

Expert-led Ways To Grow Your Engagement Rate

7 Tips, Tools, and Best Practices to Boost Your LinkedIn Engagement in 2024Read More

Strategies for Scaling Social Media

Strategies for Scaling Social Media Presence: A Blueprint for SMBs

Is your business on a growth trajectory? Make sure your marketing is too.

Strategies for Scaling Social Media Presence: A Blueprint for SMBsRead More

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Marketing Minutes with Mike

Should SMBs Be On All Social Media Platforms in 2024?

Marketing Minutes with Mike

Should SMBs Be On All Social Media Platforms in 2024?Read More

Building A Consistent Brand Voice

Building a Consistent Brand Voice: Social Media Tips for SMBs

Craft a distinct brand voice to deliver unique customer experiences.

Building a Consistent Brand Voice: Social Media Tips for SMBsRead More

Social Media Marketing Content Calendar

How to Create a Content Calendar for Your Social Media Marketing Strategy

Discover how to create a content calendar for your social media marketing strategy.

How to Create a Content Calendar for Your Social Media Marketing StrategyRead More

LinkedIn Content Marketing Strategy

3 Effective LinkedIn Content Marketing Strategies for B2B Marketers

Insights from the experts on how to leverage LinkedIn today.

3 Effective LinkedIn Content Marketing Strategies for B2B MarketersRead More

LinkedIn Content Promotion

The Dos and Don’ts of LinkedIn Relationship Building

Make sure your time on LinkedIn is spent strategically and efficiently.

The Dos and Don’ts of LinkedIn Relationship BuildingRead More

Choosing a platform for Influencer Marketing

LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?

Make sure you select the best platform for your brand.

LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?Read More

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