Businesses should be using a Message Calendar to ensure that their advertising and marketing messages are consistent and planned. (See Using a Message Calendar for Social Media for more information on how and why to use a message calendar with your website and online business.) While there are a number of tools that you can …
Bounce Rate. What is it, and why is it important?
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren’t relevant to your visitors. But there’s more to it than that.
Tumblr is Twitter’s Next Victim
It started with LinkedIn. Instagram was next. This week’s victim is Tumblr. In a not-too-surprising development, it was discovered that Tumblr users can no longer see their Twitter connections within Tumblr for the purpose of connecting to them within Tumblr. TechCrunch.com reported the story and receiving the following statement from a Tumblr representative via email: …
14 Directories Your Business Should Be In
Every business and website needs to make sure that they are listed in search engines and directories. It doesn’t matter how great a website design you have, if customers cannot find your site, you will not earn revenue.
iPhone Blogging
If you are blogging on your website, an easy way to make sure you find the time and inspiration is to enable blogging from your iPhone! You can then blog from anywhere at any time on any thing you see. All you need is a site that supports a Blog API and an app for …
What Is RSS, And How Does RSS Help My Business?
RSS stands for Really Simple Syndication, but it’s far more than just a syndication tool.
How To Target Keywords
The focus of every Search Engine Optimization effort should be to target a specific set of keywords, but how does a small business owner go about deciding which words and phrases to include? We’ll outline what it means to have targeted keywords, how to go about getting them, and where to use them, so that you can make sure that your website, and your web content, is optimal.
Blogging for your Business
Every new site that we build for clients comes with the ability to blog, out of the box. So, naturally, blogging is always one of our first recommendations. Not because it’s there but because it makes good business sense to do so. First, every website needs to have *some*method for regularly adding new content. Google search engine …
Essentials of a Link Building Campaign
Link building is a process of improving website visibility and traffic. Usually, the more the links come to your site via different sources, the more traffic your site will receive. However, link building is a tedious process which requires proper allocation of resources and time. Also, awareness of effective link building techniques and their appropriate implementation can go a long way towards link popularity.