While it’s great to have a business blog, it’s easy to fall into the trap of posting whatever you can in order to stick to your blogging “schedule.” Newsjacking is great, certainly, but if you’re just writing about any news event you can in order to loosely tie it to some product or service, you …
Can Your Smartphone Run Your Business? [infograph]
In a great infograph from SalesForce, we can see quite a number of apps that small business owners could be using to help run their business from their smartphone. According to their research, roughly a third of U.S. small business owners are using these kinds of apps, for tasks like banking or customer relationship management. …
How to Google-proof Your Website in Six Steps
Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google’s algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they’re scared to do anything …
Co-citations are Critical for Business SEO
For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred …
Google AuthorRank: Fact or Fiction
One of the challenges with Internet marketing is that the landscape is always changing. Social networks come and go, new trends gain traction, and there’s always a Google algorithm change looming. Already this year we’ve talked about how Facebook is implementing their own internal search called Graph Search, and mentioned how Google’s encryption of keywords …
Why is Google hiding your keywords?
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers …
10 Benefits of Using Images in Blogs
I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the “primary post image” in my Drupal website installations so that an image must be uploaded. (That also …
Quora introduces bloggers to over 500,000 readers
Right on the heels of LinkedIn announcing that it would be canceling the LinkedIn Answers service as of January 31st, Quora, the alternative Question & Answer service, has announced some major improvements and developments. Namely, Quora users will now have full blogging capability within Quora. According to Quora’s blog, users will be able to select …
Content Marketing Lessons from Sheherezade
Sheherezade was a Persian Queen and the main character and storyteller in One Thousand and One Nights. In the story, the King marries a new virgin each day. The following morning, he marries a new girl and has the old wife beheaded, allegedly for being unfaithful. Sheherezade, the daughter of a vizier, wants to marry …