Always On Top Of Social
A common misconception is that public representation – often referred to as PR – is a service tailored to the requirements of a celebrity or media personality. They need the help of professionals in order to stay in the spotlight and attract the headlines for all the right reasons. However, this line of work is no different …
Three main reasons why healthcare organisations need PRRead More
MAJOR UPDATE: This topic has been completely revised and expanded in a new article here: ~ How To Promote A Blog Post ~ BLOG PROMOTIONOLOGY, The Art & Science of Blog Promotion After I have finished writing, editing, deep linking and have published a new blog post, my work has just …
We don’t really understand why some people don’t like pet-shaming sites. There’s this Tumblr called Cat-Shaming and we seriously can’t get enough of it. We especially had a good chuckle over this one cat who ate her mommy’s birth control pills and this furry guy named Wiggly who drinks from the toilet. Of course, as …
When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly. Feedly is an independent RSS reader that also syncs with your Google Reader account. Fortunately for Feedly users (and Google Reader users as well), Feedly had been aware for some time that Google Reader …
Feedly makes massive upgrades in wake of Google Reader closureRead More
Guild Wars is an MMORPG. That stands for Massive Multi-player Online Role Playing Game. If you’re not familiar with Guild Wars, or games like World of Warcraft, you create an account and with that account, you can create one or more characters. These characters start at basic levels of competency, and as you play the …
What Guild Wars can teach you about Teamwork and NetworkingRead More
The first major struggle for business owners who want to use a blog for content marketing is creating content. With the dearth of content being created daily, it’s certainly a challenge to come up with anything helpful and interesting to say. The second major struggle for business owners is getting people to actually visit their …
Triberr is putting authors first. I spoke with Dino Dogan, founder of Triberr, while he was recovering from one of the toughest issues a tech start-up can face: server downtime. Triberr, the blog-sharing uber-machine, experienced a database issue during what was supposed to be a routine maintenance session, and ended up down for the better …
As a business trying to leverage the power of search engines and social media to drive interested readers and customers to our websites, it’s critical that we take the time to understand and test consumer search behavior. By search behavior, I’m talking about the process that a potential visitor will or must go through before …
While it’s great to have a business blog, it’s easy to fall into the trap of posting whatever you can in order to stick to your blogging “schedule.” Newsjacking is great, certainly, but if you’re just writing about any news event you can in order to loosely tie it to some product or service, you …
