• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

Brands That Have Scored With Their World Cup Marketing Strategy

The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy.

You are here: Home / Social Media Articles / Brands That Have Scored With Their World Cup Marketing Strategy

June 19, 2014 //  by Mike Allton

Reading Time: 3 minutes

The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy and get some eyeballs for their products and maximize their reach. So, as the teams battle each other to get their hands at the golden trophy, the brands are involved in a battle of its own kind – a batle of creatives.

Here are a few landmark strategies by brands that are scoring all the right goals:

Coca Cola

Coca Cola has never shied away of setting benchmarks, and this time round, they are again right on the mark. The brand launched a campaign, “Everyone’s Invited“, as a part of which they released some short films about Football and how it aims to unite the Soccer fans.

Coca Cola at The World Cup

Visa

Visa did something all brands yearn for all the time – it created an advertisement that went viral. And that’s about it you need in order to make all the right noises in the market that is already strewn by competition. The “Restaurant” ad is creating ripples across the Internet and it surely is making Visa resonate even more as a brand name.

www.youtube.com/watch?v=XfNMpMd5o5E

The “United In Rivalry” campaign has also achieved stupendous results for them already as they keep catering to people who share mutual love for arguably the biggest sporting event on earth – soccer World Cup.

www.youtube.com/watch?v=Xx87b9Il1to

Gillete

Well, they made the first big move by signing the most popular player, Messi, as the face of the FIFA 2014. the brand sent out a clear message that it takes dedication and a hard-worked courage to reach at the very top and this resonated with the Soccer fans to the last thread. The “Trading Places” video shows Messi and Federer guiding the Soccer enthusiasts and inspiring them to let the love of Football spread its wings around. And that’s not all, Gillete even went on to launch in the market the Special Edition Razors as a part of its FIFA branding strategy.

www.youtube.com/watch?v=Hc7oa-e3Blg

Nike

As we said before, the virality never ceases to work, and Nike was another brand that showed how it’s done. They released the “The Last Game” ad which was happily lapped up by the audience and got some excellent word of mouth spread around the marketing circle. On Youtube, the ad received as many as 10.5 million hits pretty soon after it was launched. Well, that was hardly a surprise considering the fact that they got on board the biggest names in Soccer – Christiano Ronaldo, Messi, Wayne Rooney, Hero Neymar, Zaltan and more. The ad first captures the attention and then cleverly leads you to their app for the World Cup.

www.youtube.com/watch?v=Iy1rumvo9xc

The app is essentially aimed to keep you glued to all the updates of the World Cup if you are too busy to catch all the live action on TV. There couldn’t be a better example of mobile marketing than this. Nike has always been bang on in its campaigns around various events and this time round, it’s no different. They surely have got a lot of people on planet earth swing into the action and download the app. Also, the World Cup gear it sells always finds maximum takers every single time.

Adidas

You can’t expect any less from Adidas, the sporting giant that seems filled with the creative and marketing geniuses in its armor. And for this Word Cup, Adidas has gone a little high tech. They are also getting some of the biggest stars to promote them. Their themes mainly revolves around the choices, – “All In” or “Nothing“. The first choice is that will introduce you to the whole set up for the FIFA made by Adidas while the other takes you to a video that is incredibly catchy and addictive.

Whilst the soccer World Cups have always been the biggest head turners, thanks to the ever so frenzied social media age, it’s raining football just about everywhere on the web. It has hardly been a week and already there are a bunch of memes doing the round over the web. It doesn’t surprise us as the times since 2010 have revolutionarily transformed on the social media front. The biggest and the most wisest of brands well and truly have mastered the art of cashing in on the most talked about events and happenings that command our undivided attention.

Related

Category: Social Media ArticlesTag: Strategy

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

35,000 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Using User Profile & Social Data to Drive Deeper Digital Interactions
Next Post: The 2nd Annual Virtual Bloggers Conference on Google+ »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

B2B Influencer Marketing Revenue Information

How Much Revenue Can A B2B Influencer Earn?

January 25, 2023 //  by Mike Allton

7 Ways B2B Influencers Can Make Money

B2C vs B2B Influencer Marketing

B2B Influencer vs B2C Influencer Marketing

January 23, 2023 //  by Mike Allton

What’s the difference between B2C & B2B Influencer Marketing?

Fintech CEOs Demonstrate Leadership Through Personal Brand

January 22, 2023 //  by Marc Angelos

Hint: it’s all about creating content in one way or another.

More Like This

  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns

Footer

Recent Posts

  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns
  • How To Launch An Affiliate Program In 30 Days
  • How To Approach Strategic Partnerships and New Opportunities

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved