• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search
  • Home
  • Social Media Articles
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube
  • Social Media Resources
  • Social Media Tools
  • GET HELP
  • Search

Beta Testers Needed for Revolutionary Tool for Bloggers and Enterpreneurs

Reading Time: 2 minutes Beta Testers get insider access to see the tool in progress, and the opportunity to test and use it themselves when it’s ready.

You are here: Home / Digital Marketing / Beta Testers Needed for Revolutionary Tool for Bloggers and Enterpreneurs

May 7, 2015 //  by Mike Allton

Reading Time: 2 minutes

I’ve talked before about a project that I’m working on, The Athena Project, where we’re building a tool specifically designed to help bloggers and entrepreneurs. We’ve been talking to folks for weeks, collecting insights into common issues, and now we’ve got something to show you.

We want you to be a Beta Tester. You’ll get insider access to see the tool in progress, and the opportunity to test and use it yourself when it’s ready. Not only do we think you’ll get value out of the tool, but you’ll be able to help mold it into something truly great.

While there are lots of ways bloggers and entrepreneurs will be able to use what we’ve built, the primary uses we’ve identified are:

  1. Identifying what your business should focus on.
  2. Identifying the kinds of topics you should create pages and blog content for.
  3. Identifying ways to optimize your content for search engines.

If you’ve struggled with some of these, or are just interested in seeing what we’re up to, we’d love to show you.

Sign up for The Athena Project today!

Want The Full Scoop?

The Athena Project is a small team of three people, myself, a WordPress expert, and a plugin developer. We’ve all started our own businesses at one time or another, and we’ve all struggled to get started. Our goal is to create a tool and system that will help entrepreneurs and bloggers get to the finish line faster.

We are proceeding using the Lean Startup methodology. We started with “Problem Interviews” where we talked with business owners and bloggers and, well, anyone who would talk to us, and explored their top issues and how they’d solved them. Or hadn’t, as the case may be.

Once we’d proceeded through enough problem interviews to know that we were truly on to something, we set up a demonstration of our solution and that’s where we’re at now. We want to show people what we’ve come up with, describe how it might be used, and find out what we may have missed. We’ll make changes and improvements and keep talking to people until it’s clear there’s sufficient demand for the tool.

But we still won’t be ready to launch.

The final step is to let people use and try the tool themselves. Only then will be able to observe and measure where there are delays or gaps and then iterate.

The “tool” is an interesting and unique combination of a website software as a service (SaaS), documentation and training, and a WordPress plugin that integrates the website tool and information into your own business website and blog. As we proceed through this process of interviews and testing and iteration, expect to see more details about what we’re developing in this space.

YOU MIGHT WANT TO READ:

Category: Digital MarketingTag: Blogging

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Join The Community!

Thousands of other businesses and bloggers get the latest social media insights and ideas.


Previous Post: « Buffer Adds Scheduling for Pinterest, and You Won’t Believe What Happens Next!
Next Post: How To Link To A Facebook Post »

Primary Sidebar

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Plan To Succeed

Social Media Planner for Social Media Success

Grab your copy of the Social Media Planner, today!

Footer

Recent Posts

  • Top 10 Reasons Not To Miss This Summit
  • Instagram Trust Score: What It Is and How to Improve It
  • Agorapulse To Host Premiere Online Marketing Event
  • 10 Light Years Ago
  • We Whisper Too Quietly on Social Media
  • The Social Media Job Hazard No One Is Talking About
  • 15 Newsletters To Level Up Your Marketing, And You!
  • 8 of the Most Effective Ways to Approach Twitter Influencers to Grow Your Brand

Key Topics

Agorapulse Apps Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Facebook Groups Gmail Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout Link Building LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest ROI SEO SnapChat Social Media Marketing Social Media Planner Strategy Tailwind Triberr Tumblr Twitter Video Vine Yahoo Yelp YouTube
  • Home
  • Subscribe
  • About The Social Media Hat
  • Social Media Planner
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

  • Social Media Articles
  • Digital Marketing
  • Social Media Tools
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 The Social Media Hat · All Rights Reserved