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Beta Testers Needed for Revolutionary Tool for Bloggers and Enterpreneurs

Reading Time: 2 minutes Beta Testers get insider access to see the tool in progress, and the opportunity to test and use it themselves when it’s ready.

You are here: Home / Digital Marketing / Beta Testers Needed for Revolutionary Tool for Bloggers and Enterpreneurs

May 7, 2015 //  by Mike Allton

Reading Time: 2 minutes

I’ve talked before about a project that I’m working on, The Athena Project, where we’re building a tool specifically designed to help bloggers and entrepreneurs. We’ve been talking to folks for weeks, collecting insights into common issues, and now we’ve got something to show you.

We want you to be a Beta Tester. You’ll get insider access to see the tool in progress, and the opportunity to test and use it yourself when it’s ready. Not only do we think you’ll get value out of the tool, but you’ll be able to help mold it into something truly great.

While there are lots of ways bloggers and entrepreneurs will be able to use what we’ve built, the primary uses we’ve identified are:

  1. Identifying what your business should focus on.
  2. Identifying the kinds of topics you should create pages and blog content for.
  3. Identifying ways to optimize your content for search engines.

If you’ve struggled with some of these, or are just interested in seeing what we’re up to, we’d love to show you.

Sign up for The Athena Project today!

Want The Full Scoop?

The Athena Project is a small team of three people, myself, a WordPress expert, and a plugin developer. We’ve all started our own businesses at one time or another, and we’ve all struggled to get started. Our goal is to create a tool and system that will help entrepreneurs and bloggers get to the finish line faster.

We are proceeding using the Lean Startup methodology. We started with “Problem Interviews” where we talked with business owners and bloggers and, well, anyone who would talk to us, and explored their top issues and how they’d solved them. Or hadn’t, as the case may be.

Once we’d proceeded through enough problem interviews to know that we were truly on to something, we set up a demonstration of our solution and that’s where we’re at now. We want to show people what we’ve come up with, describe how it might be used, and find out what we may have missed. We’ll make changes and improvements and keep talking to people until it’s clear there’s sufficient demand for the tool.

But we still won’t be ready to launch.

The final step is to let people use and try the tool themselves. Only then will be able to observe and measure where there are delays or gaps and then iterate.

The “tool” is an interesting and unique combination of a website software as a service (SaaS), documentation and training, and a WordPress plugin that integrates the website tool and information into your own business website and blog. As we proceed through this process of interviews and testing and iteration, expect to see more details about what we’re developing in this space.

Related

Category: Digital MarketingTag: Blogging

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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