• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search
  • Coaching & Consulting
  • Become An Influencer
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Podcast
  • Newsletter
  • Search

B2C: Businesses Connect With Customers Through Chat

You are here: Home / Social Media Articles / B2C: Businesses Connect With Customers Through Chat

March 19, 2013 //  by Mike Allton

Reading Time: 2 minutes

In 2011, ACN, a marketing company in North Carolina that sells a variety of services, such as telecommunications and electricity, used to serve customers exclusively over the phone, which was an archaic method of communicating. As a multilevel company that provides such vast services, it became clear that ACN needed to update how they communicate with their client-base. Online chat was the perfect solution.

Chat & Save

To cut down on the cost for service and increase the efficiency of a support team, ACN started to offer their clients the ability to chat with independent sales and customer service reps through a chat platform. As a result, ACN lowered the customer expense costs by 12.5 percent.

Companies are increasingly offering chat services to improve communication with customers, troubleshooting and assistance with orders. Sprint and many car dealerships attract customers who visit their site and even close sales through chat. Any business, small or large can benefit from this technology. You can easily sign up for customer service software that offers a live chat feature and start seeing your client conversion levels rise.

Need more proof? Take a look at these two examples of how chat technology enhances how companies leverage revenue and cut down on costs.

Get UR Starbucks W/ A Smile

Starbucks locations in Nevada and Washington are making their customers’ drive-thru experience more personable with their new face-to-face video chat software. Alisa Martinez, a spokeswoman for Starbucks, told HuffingtonPost.com that before this change, customer and barista interaction lacked an “intimate and homey” experience. To create a more “personal” connection during the order, Martinez says that video chat will add a comforting element to the transaction. While the concept is still in beta testing, Martinez can’t say whether the video chat screens will become the norm, taking the place of PA systems at other Starbucks drive-thru locations.

Victorian Plumbing Goes Online

Live chat in customer service is making its way over seas, at small companies too. UK-based company Victorian Plumbing is an online furniture retailer specializing in bathrooms that wants to connect better with customers. Many of Victorian’s customers want to ask questions about products in real-time while they search for other items to throw into their virtual cart on Victorian’s site, said news.yahoo.com. The Live Chat button gives online shoppers the opportunity to learn all they can about a product and how it suits an interior space and fixtures prior to making the purchase. This feature exemplifies how chat technology enhances customer service and assistance and increases customer confidence, which increases the likelihood of sales. 

If you want to increase businesses revenue, reduce expenses and foster better connections with your customers, live chat technology may just be the solution for your company.

Related

Category: Social Media ArticlesTag: Business

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

34,720 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « How to use List.ly to blow up your blog traffic
Next Post: Klout Brings Influence Measurement to Businesses »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy

May 29, 2023 //  by Mike Allton

Partnership Unpacked, Episode 23, with Justin Levy

Employee Influencer

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees

May 27, 2023 //  by Chinwoke Nnamani

Employee Advocacy: Some Of Your Best Influencer Options

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason Falls

May 22, 2023 //  by Mike Allton

Partnership Unpacked, Episode 22, with Jason Falls

More Like This

  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

Footer

Recent Posts

  • How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy
  • Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees
  • How To Think Differently About Influencer Marketing w/ Jason Falls
  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
  • How to Create a Partnership Movement in Your Company w/ Jared Fuller
  • How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

Marketing Resources

  • Partnership Unpacked Podcast
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • How To Craft Your Marketing Plan
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat ยท All Rights Reserved