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James Scherer

You are here: Home / Archives for James Scherer

5 Strategies to Frame Your Buyer’s Website Experience

December 4, 2017 //  by James Scherer

This article will break down five high-impact strategies you can implement to influence your visitor’s buying behavior and improve the chance of a purchase.

5 Strategies to Frame Your Buyer’s Website ExperienceRead More

3 Steps to Creating a Social Media Contest That Drives Sales

March 6, 2017 //  by James Scherer

Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests.

3 Steps to Creating a Social Media Contest That Drives SalesRead More

How to Create Your Own Ebook Using Google Slides

April 20, 2015 //  by James Scherer

Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.

How to Create Your Own Ebook Using Google SlidesRead More

Why My Content Strategy Needed to Change, and Yours May Too

October 20, 2014 //  by James Scherer

Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.

Wishpond isn’t like many businesses.

Why My Content Strategy Needed to Change, and Yours May TooRead More

Facebook Rehab: Recovering from Addiction

May 28, 2014 //  by James Scherer

Accepting that the fall of Organic Reach has happened is the first step to recovery, and this article will guide you through the grieving process, from Denial, to Anger, Bargaining, Doubt and, finally Acceptance.

Facebook Rehab: Recovering from AddictionRead More

Why you Should Opt into Facebook Ads

January 29, 2014 //  by James Scherer

This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.

Why you Should Opt into Facebook AdsRead More

Blogging for Business: What’s Important in 2014

January 6, 2014 //  by James Scherer

It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be? This article will give you the four lessons that I took from 2013, and I feel …

Blogging for Business: What’s Important in 2014Read More

Pinterest for Business: Why a Pin is Worth your Time this Holiday Season

November 27, 2013 //  by James Scherer

It seems, very suddenly, that the Holidays are just around the corner. Has this caught anybody else slightly off-guard? Have you started ramping up your social media efforts for the holiday season? Have you slapped a few snowmen on your homepage and started pushing stocking-stuffers on Facebook? This article might cause a slight re-evaluation of …

Pinterest for Business: Why a Pin is Worth your Time this Holiday SeasonRead More

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