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Mike Allton

You are here: Home / Archives for Mike Allton

Content Marketing Analysis [INFOGRAPH]

October 9, 2012 //  by Mike Allton

The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started.

Content Marketing Analysis [INFOGRAPH]Read More

Facebook Creates Pinterest-like Photo Collections

October 8, 2012 //  by Mike Allton

One statistic that has been discussed a lot lately is the fact that images posted to social media sites like Facebook generate far more engagement and interest than text. It’s also been widely discussed that Pinterest, the social network based around the idea of sharing and “pinning” images, has achieve tremendous growth recently. In an …

Facebook Creates Pinterest-like Photo CollectionsRead More

What is your Key Advice to Small Business owners starting Social Media? [SURVEY]

October 6, 2012 //  by Mike Allton

Every small business owner needs to start somewhere when it comes to Social Media, but where to begin? Facebook? Twitter? LinkedIn? Do you create accounts all over the place, or focus on one network at a time? Do you read a bunch of books and attend classes, or just dive in and see what happens? …

What is your Key Advice to Small Business owners starting Social Media? [SURVEY]Read More

Want To Manage Your Online Reputation? These 5 Tools Can Help

October 3, 2012 //  by Mike Allton

We live in a world where information and content is king. Personally, I am an information addict – I want to always be up to date on my favorite topics. With billions of people using the Internet, along with millions of blog posts, pictures, articles and other content being published daily, have you ever actually …

Want To Manage Your Online Reputation? These 5 Tools Can HelpRead More

Klout Scores Now Include Facebook Pages

October 1, 2012 //  by Mike Allton

Klout, the Social Media Measurement score and website, now factors Facebook Pages into each users score. Mashable reported that, “The new feature allows you to connect your brand or organization’s page to your Klout account and then have activity for that page help grow your Klout score.” For many Klout users, this addition has been …

Klout Scores Now Include Facebook PagesRead More

LinkedIn Takes a Page from Klout

September 29, 2012 //  by Mike Allton

If you have a Klout account, you know that each day you are given a set number of K’s which you can use to indicate topics other users are influential in. The giving and receiving of K’s is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, …

LinkedIn Takes a Page from KloutRead More

Social Media Usage Statistics [INFOGRAPH]

September 25, 2012 //  by Mike Allton

For more up to date statistics, check out Social Media Active Users By Network. I am often aproached by business and website owners and asked whether or not they should even consider a social media marketing campaign. They often think that social media doesn’t apply to their business or industry. One of most compelling motivators …

Social Media Usage Statistics [INFOGRAPH]Read More

A Marketing Guide to Pinterest [VIDEO]

September 21, 2012 //  by Mike Allton

Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and …

A Marketing Guide to Pinterest [VIDEO]Read More

Twitter for iPad Rebooted

September 19, 2012 //  by Mike Allton

Twitter for iPad got an all new app today. According to the update, there are new profiles with header photos, photo streams on profiles and events, along with other improvements, polishes and fixes. This reflects corresponding changes to Twitter in general allowing users to do more with images. At the same time, Twitter has also …

Twitter for iPad RebootedRead More

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