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Starting in 2009, LinkedIn users had the option of connecting their Twitter account to their LinkedIn profile. This provided two feature benefits. First, any time you posted a status update or started a conversation on LinkedIn, you could choose to also have that post shared on Twitter as a new Tweet. Second, every time you posted a new Tweet via Twitter, that comment was posted as a new status update on LinkedIn. Many individuals and businesses took advantage of this option to automate their activity on one platform or another.