Always On Top Of Social

You are here: Home / Archives for Mike Allton

Changes to LinkedIn and Twitter, and what they mean to you.

//  by 

Reading Time: 2 minutes

Starting in 2009, LinkedIn users had the option of connecting their Twitter account to their LinkedIn profile. This provided two feature benefits. First, any time you posted a status update or started a conversation on LinkedIn, you could choose to also have that post shared on Twitter as a new Tweet. Second, every time you posted a new Tweet via Twitter, that comment was posted as a new status update on LinkedIn. Many individuals and businesses took advantage of this option to automate their activity on one platform or another.

Changes to LinkedIn and Twitter, and what they mean to you.Read More

How To Target Keywords

//  by 

Reading Time: 4 minutes

The focus of every Search Engine Optimization effort should be to target a specific set of keywords, but how does a small business owner go about deciding which words and phrases to include? We’ll outline what it means to have targeted keywords, how to go about getting them, and where to use them, so that you can make sure that your website, and your web content, is optimal.

How To Target KeywordsRead More

Online Marketing, Web Marketing, Search Marketing: Are They The Same?

//  by 

Reading Time: 2 minutes Marketing It involves the planning, creative design of, and presentation of information intended to gain, satisfy, and keep customers, along with the measurement of the effectiveness of the marketingeffort in light of the money spent. Businesses traditionally used printed publications such as magazines and newspapers, postal mail, radio, and television as platforms for their advertising, and …

Online Marketing, Web Marketing, Search Marketing: Are They The Same?Read More

Blogging for your Business

//  by 

Reading Time: 2 minutes Every new site that we build for clients comes with the ability to blog, out of the box. So, naturally, blogging is always one of our first recommendations. Not because it’s there but because it makes good business sense to do so. First, every website needs to have *some*method for regularly adding new content. Google search engine …

Blogging for your BusinessRead More

Twitter List Benefits to Businesses

//  by 

Reading Time: 3 minutes Once your Twitter account has been up and running for a while, you’ll start to accumulate quite a few accounts that you’re following. It quickly becomes unmanageable to simply look at your timeline to see interesting tweets. To better manage your time, you should organize important accounts you want to follow into Lists. We’ll review …

Twitter List Benefits to BusinessesRead More