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8 Ways to Wow Your Brand Evangelists

You are here: Home / Social Media Articles / 8 Ways to Wow Your Brand Evangelists

June 26, 2013 //  by Mike Allton

Reading Time: 2 minutes

Do you have customers that can’t praise you enough? That come to your defense in discussion forums, Twitter streams, and Google+ posts? Do you have “superfans” that share your posts, promote you whenever possible, and actively seek to make your product or service better?

If the answer to any of these questions is “yes” then you have a brand evangelist (hopefully several). Generally speaking, a customer who is already singing your praises doesn’t need discounts or free perks, nor should they expect them. But in what other ways can you reward your most loyal fans? By showing them you care about them as an individual (or brand), not just as a customer. Here are eight ideas:

1. Share their stuff

Subscribe to their newsletter or put them in one of your listening feeds (Google+ circle, Twitter list, RSS, etc.). When they publish something exceptional, help them promote it. Push it out to your audience with a mention, leave a comment, or even include it in a weekly round-up email.

2. Give them a shout-out

Chances are the two of you are following some of the same people. Maybe you see this person share an article that you were going to share yourself later. If so, give them a little shout out with a “hat tip” (h/t) or “shout-out” in your own post.

3. Tap into their expertise

Blog content can take different shapes, and if you have a power-user on your hands, doing an interview with them is a fantastic way to show your appreciation for their expertise. If they are doing something unique with your product, have them tell you about it in an interview-style blog post.

4. Make their voice heard

Adding your brand evangelists to your social listening streams, and giving anything that they say high priority, will ensure you respond quickly to their requests (and praises).

5. Get to know them

Have one of your business development managers schedule periodic (monthly?) phone calls to discuss your product, ideas, critiques, and upcoming features. Talk about making someone feel like they’re on the inside! You also gain extremely valuable insight into the minds of the people who are getting the most out of your product.

6. Hook them up

Extend pre-release invitations, beta access, or sneak previews of your upcoming whitepaper. If you happen to be local, invite them to a company social to meet the team. Again, the deeper you forge these ties, the more value this relationship brings to everybody.

7. Hook their friends up

Allow them to extend some internal discount or promotional considerations to prospective clients. Sometimes a brand evangelist will identify an opportunity for someone to try your service, and all it takes to get that person off the fence is a free trial. You could also work it out such that if your customer brings you into a prospective conversation, you are the one to extend the offer, so it sounds more legitimate to the prospect.

8. Reciprocate!

As you learn more about your best customers, try to send them business too!

Every one of these ideas is easy to implement, and will result in extremely deep ties with your most loyal customers. Go try one today!

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Category: Social Media ArticlesTag: Twitter

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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