There aren't many companies these days that haven't started to look towards social media for business opportunities. If you're working or running a company that sells to other businesses and leverages B2B relationships, you may be thinking of stopping to read now because "my customers don't really use social media", but just hold with me for a second.
Neil Cavanagh's blog
Live event marketing has diminished through the use of online advertising; with the majority of event marketing now being completed through social media channels. The main benefits to promoting an event online are that it is much more cost effective and a larger audience can be reached. Although your event promotion will be online, you'll still need to do work to successfully market your event through social media channels.