How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.
Rohan Ayyar's blog
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Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research.
Joshua Becker of Becoming Minimalist swears by minimalism when it comes to social media and he does have a point. Businesses lose precious time getting lost and wading through the ocean that social media is for apparent reasons. When ROI off social media itself is hard to predict, losing time just adds salt to the wound. Marketers go clueless while businesses wince at the thought of losing billable time to “likes, shares, and mentions.”