• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

You are here: Home / Social Media Articles / 4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

April 22, 2014 //  by Mike Allton

Reading Time: 5 minutes

Gary W. Goldstein is a Hollywood Producer, among other titles and businesses. While in Hollywood, he produced and was involved in a number of top films, including Pretty Woman and Under Siege.

But that’s not what makes Gary so special.

When you listen to Gary talk, he just exudes wisdom and empathy.

Every conversation, every failure, every opportunity, is a chance to get better. Starting today. ~ Gary W. GoldsteinThe brilliance of Gary W. Goldstein is that virtually every comment he makes can be applied well beyond Hollywood. While he may be talking about how he developed feature films or worked to promote acting talent, the advice that he gives is stunning in how closely aligned it is to the kinds of advice myself and others give on how to be successful as a business using social media and blog content.

Gary recently participated in a number of live HOA’s (Google+ Hangouts On Air) hosted by The CraftStar, and in the third part of “The Creative Connection” series, his comments were particularly spot on. While sharing his own habits and history, Gary talked about building relationships, targeting, influencers, content and even mentors.

Building Relationships

One of the most important tenets in Gary’s life is the building of relationships. He has said, “Enjoy doing something everyday to improve your reach and relationships.” And he even went so far to say in this HOA that it’s not the individual transaction that’s important. It’s the fan base. If you have 1000 true fans, you’re done, you can sustain your business for the rest of your life. Those 1000 true fans will buy what you produce and that will be enough for you to do what you want, and you get there by being personal. You share stories and treat those individuals like family so that they care about you and participate in an ongoing conversation.

Social Media actually makes this possible and easier for businesses! Owners should be using social media to create connections with people that can potentially develop into meaningful relationships.

For instance, Gary suggests that more businesses should be interested in and open to receiving input from customers into their products and services. You should be willing to humbly ask a customer for their thoughts and opinions in a way in which there is no pressure to buy. Just interact and engage.

And the focus is then on individual relationships rather than inflating follower counts.

“My mantra, and the key to all my success is simple: relationships over results, always.” ~ Gary W. Goldstein <tweet this>

Targeted Marketing

Early in Gary’s career, before he began producing films, he worked as a talent agent. It was his job to connect actors and actresses with casting directors and films. He spent many afternoons playing tennis at the club because he knew that was where he would find actors who weren’t represented.

He knew where his target market would be, and went after them.

Similarly, as businesses, we need to make sure that our marketing and our message is specifically crafted and delivered to connect with our audience where they are. I’ve talked about this before with respect to social media when I presented the concept of putting different social networks into tiers. Your first tier should only have one or two social networks where you’re actively working on developing connections with followers and influencers. Those networks should be the most likely platforms where your business can find potential clients and connections.

Influencer Marketing

Gary described that every day, he would devote 30 minutes toward promoting those actors for whom he was responsible. In that time, he would be able to make a few specific, key phone calls to individuals in Hollywood. But in these calls, it wasn’t a sales pitch. Each time, Gary would be spending some time working on his relationship with these individuals, and simply giving himself opportunities to be able to jump in with the right talent at the right moment.

He created opportunities for himself (and his clients).

Businesses can leverage social media the exact same way!

Every day, you can comment on and share posts from other influencers and thought leaders in your industry. You can follow them and engage them on their posts and get to know them. Not all, but some, will take an interest in you and as you continue to work to develop those relationships, opportunities will crop up. Sometimes it might be an influencer reading something that you wrote and sharing it, or sending you a referral, or offering to collaborate on a project or even hire you!

Content Marketing

Gary wrote a book entitled, “Conquering Hollywood” and he wrote the book to save himself time! Often, he would be asked the same questions or kinds of questions over and over, and eventually decided to write a book that he could simply refer people to. He loves to help people and teach people and the book became a perfect vehicle for touching people whom he didn’t have time to reach normally.

“You should impact the greatest amount of people that you can in your life.” ~ Gary W. Goldstein <tweet this>

By the same token, businesses can use blog content to address all of the typical questions and concerns that clients and prospects have. When a potential customer approaches you and has a question, it’s extraordinarily powerful to be able to direct them to an article that you’ve written that answers that specific question! Not only does this demonstrate your expertise on the subject, it also presents another opportunity for you to passionately and enthusiastically show your willingness to help that person. This, like everything else, goes back to the most important thing – the relationship.

Gary also offered a few wonderful pieces of advice that are so appropriate for each of us, regardless of our business:

Control Interruptions

Every time you allow an interruption in your life, such as emails or social media notifications, you disrupt your day. So Gary has worked to develop systemic habits that allow him to spend less time responding to the random incomings of life. This is particularly important for proper creative work. An example might be allotting specific time each day for responding to emails and social media.

Overcoming Negativity and Creative Ruts

One other brilliant piece of advice that Gary provided was for when we’ve had to deal with an overwhelming amount of negativity, or a simple lack of creative energy. In those instances, Gary asks himself what attracted himself to the work or the creative project initially, in order to try and reach that initial passion that he embraced from the beginning.

Identifying Your Mentor

Another point that Gary made that I think is critically important for businesses in general was the importance of finding a mentor. He talked about identifying someone who has become a master at their craft, and then approaching that person with respect and humility. You honor them by asking, and you can feel good about yourself for asking even if they decline.

The importance that Gary places on making a positive contribution cannot be understated. He has mentored and been mentored, and he loves nothing more than to be able to give back in any number of ways.

“I can live my legacy or just have led a busy life.” ~ Gary W. Goldstein <tweet this>

Watch the complete interview here:

The Creative Connection with Gary W. Goldstein, Week Three:

www.youtube.com/watch?v=qaDeotwgD4I#t

For more from Gary W. Goldstein, you should really watch the first and second sessions in “The Creative Connection” as well!

The Creative Connection with Gary W. Goldstein, Week One:

www.youtube.com/watch?v=DvW-gP-kdn0

The Creative Connection with Gary W. Goldstein, Week Two:

www.youtube.com/watch?v=ryNdE_gc-qM

I hope you’ve enjoyed the wit and wisdom of Gary W. Goldstein as much as I did. If you have questions about these points or for Gary, please share them below and I will share his responses!

Related

Category: Social Media Articles

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

35,000 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Google+ Adds More Detail to Notifications
Next Post: Face Value: 5 Tips for a Share-worthy Company Facebook Page »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

B2B Influencer Regulations London View

Rules And Regulations Every B2B Influencer Needs To Know

January 28, 2023 //  by Mike Allton

Over a dozen state, federal and international regulations for the B2B influencer to be aware of.

B2B Influencer Marketing Revenue Information

How Much Revenue Can A B2B Influencer Earn?

January 25, 2023 //  by Mike Allton

7 Ways B2B Influencers Can Make Money

B2C vs B2B Influencer Marketing

B2B Influencer vs B2C Influencer Marketing

January 23, 2023 //  by Mike Allton

What’s the difference between B2C & B2B Influencer Marketing?

More Like This

  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships

Footer

Recent Posts

  • Rules And Regulations Every B2B Influencer Needs To Know
  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns
  • How To Launch An Affiliate Program In 30 Days

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat ยท All Rights Reserved