Our most popular service is Blog Coaching. As a Blog Coach, we can help you implement and transition your blog into a much more effective inbound marketing tool for your business.
Blog Coaching Benefits
It is critical that your blog platform is completely optimized. Visitors to your website must be able to get to your blog and search for specific articles on whatever topic they're interested in. Blogs should be linked together with keywords and tags, and individual posts must have social sharing buttons. We will implement these, and probably many other, changes, to make sure that your blog site is up to snuff.
We will also help you identify social networks where you should be sharing your new content and, if needed, can help set up professional profiles on those networks. At a minimum, every business should have a Twitter account, Facebook Page, LinkedIn Company Page and Google+ Page.
The fee for this part of the service will vary depending on what needs to be done with your blog and will be quoted individually.
We will schedule a series of workshops in which we will discuss and provide training on how to write your blog posts. Training will cover such topics as:
- Writing Style - What is Your Business Voice?
- Optimizing Blog Posts for Search Engines
- Choosing the Right Image for your Blogs
- Promoting Your Blog Posts - What to do after you've clicked Save.
- Tools for Blogging
Blog Topic Workshops
We will regularly discuss your growing list of blog topic ideas and help you to come up with more ideas. We wll also train you on the blog topic brainstorming process so that in time, you will be very comfortable in coming up with your own topic ideas.
This is a critical part of the blogging process: it is essential that you have and maintain a list of topics for you to write about so that you can regularly devote time to writing and have planned ahead what you're going to write about.
Ongoing Blog Reviews
More frequently at first, and gradually tapering off as you gain experience, we will review your blog entries and provide constructive criticism and feedback. This will help you not only with your writing style, but also make sure that the substance of your writing suits your marketing plan and goals. As a third-party consultant, it's sometimes easier for us to see the "big picture" and make sure that your blogging is serving your true purpose.
Blog Coaching Details
Coaching is provided via email, telephone and video conferencing. Onsite workshops are available for St. Louis area businesses, as well as any business in the U.S. for an additional fee.
The initial Blog Optimization service will be quoted individually based on the current state of your blog.
Training, Workshops and Reviews will be packaged on a monthly rate with a six month minimum commitment.
We intend to take our involvement in your blogging and content marketing very seriously. We ask for a six month commitment from you, because we are going to be committed to your success and will plan to spend many, many hours each month monitoring your activity and advising you. Part of the process will include creating verifiable and measurable goals for both your business and our coaching service so that your investment will be warranted.
Are One Hour Sessions Available?
Absolutely! In fact, we've found that scheduling that initial hour of consulting, brainstorming and strategy can be the most valuable time any business owner can spend on getting started. Maybe an hour of help is all you need or can afford initially, and that's fine.
Please contact us to discuss your blogging and coaching needs, and to make arrangements to get your coaching started.