The YouTube Creator Playbook [VIDEO]

The YouTube Creator Playbook [VIDEO]

Most small businesses should be taking advantage of the power of video and social media to reach potential customers, but where do you start? The Social Media Hat has a resource for you.

The YouTube Creator Playbook is a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. Check it out in the Creator Hub at It is a downloadable PDF.

It covers topics like:

  • Programming and Producing
  • Publishing and Optimization
  • Community and Social Media

The playbook serves as a great guide for how to think strategically about your content and hopefully inspire business owners to try new approaches.


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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).

As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.