Why Your Email Address is So Important

Why Your Email Address is So Important

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!

If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.

Then, each time you send an email or share your address with someone, it should include your domain name.

Using an email address from your website also reinforces the impression that you are serious about your business. Owning a domain name and a website gives your business a more professional image. Your customers today expect that you will have a website where they can find out more about you, and an email address that they can use to communicate with you.

Perhaps more importantly, a professional email address will help foster a sense of trust in you and your business. 

When communicating with your site's email address, be sure to set up a professional signature. Your "signature" is a bit of text that your email software will automatically add to the end of all outgoing messages. It should include your name, business name, business address and phone, and of course a link to your business website. It might also include a disclaimer if your business communications are to be kept confidential, or perhaps include other information like social media links or a link directly to your blog or other specific pages. The point is to make it as easy as possible for customers and potential customers to be able to find and use your contact information. (See How to Create Your Business Email Signature for more information.)

Are you currently using a professional email address, or a free one provided by someone else?

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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).

As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.