How Your Social Media Obsession Can Become A Career [INFOGRAPH]
The folks over at the University of Florida's Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers, and how businesses are able to turn a profit using social media, and therefore pay their new social media marketer!
For instance, the infograph points out that, according to their research, 77% of B2C companies and 43% of B2B companies have acquired customers from Facebook. <tweet this stat> And it mentions that 34% of marketers have generated leads using Twitter.
It should be noted that on any infograph like this, where usage and adoption levels are rising by the minute, the actual numbers were probably innacurate as soon as it was published, but they should give you a great approximation. More and more people are using social media, and more and more businesses are finding ways to utilize social media to connect with customers and generate actual revenue.
One of the most telling stats included was this: 85% of all businesses with a dedicated social media platform reported an increase in their market exposure. <tweet this stat>
What U of F does a great job of pointing out is that it's not enough to just be there. Businesses need to have an understanding of these social networks, and that's where an educated and dedicated social media marketer fits in. What is the best way to format a tweet? When is the best time to post it? What is your target demographic, and how does that match up with the major networks? The infograph teases some of those answers for you, in order to suggest that there's a lot more to learn than you might imagine.
Finally, the graphic demonstrates how poorly some companies are making use of the resources and information social media can offer. For instance, because so many companies are failing to pay attention to social media (known as social listening), they're actually experiencing a 15% increase in churn rate. Their customers are talking, and because they're not listening, their customers are leaving. Are you listening to your customers? Do you need help with social media right now? Check out the infograph:
Out of all these stats and figures, what stood out to you? Did you know that 80% of Pinterest users were women, or that over half of customers tweets to companies are being ignored? Let me know what you think in the comments below.
Infograph by University of Florida's Online MSM
DISCLOSURE: Many of the links in the article above, and throughout this site, are affiliate links. While there's no additional cost to you, any purchases made via those links may earn me a commission. Rest assured, only products and services which have been rigorously tried and tested are reviewed, and those reviews are always thorough and honest. If you benefited from my review and have a genuine interest in the linked product, your use of the affiliate link is appreciated and allows me to continue writing these kinds of helpful articles. Current examples include Tailwind, AgoraPulse, Post Planner, PromoRepublic and Freshbooks. Please also note that I am employed by SiteSell as their Chief Marketing Officer and am fully authorized to share product and company information from extensive personal experience.
By Mike Allton, Content Marketing Practitioner
Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management", "The Ultimate Guide to the Perfect LinkedIn Profile.", and "Blog Promotionology, The Art & Science of Blog Promotion."Follow @Mike_Allton
JOIN THE SOCIAL MEDIA HAT COMMUNITY
Love to read and learn? Join the thousands of bloggers, businesses and marketers who have benefited from Mike's lengthy posts. ;) Have the latest articles and resources emailed to you, plus exclusive content and insider tips!