Essential Small Business Apps

Essential Small Business Apps

If you're a small business website owner, you may often find yourself away from your computer. As long as you have your iPhone with you, you can use the following apps to monitor your website and social media platforms and stay in touch with your business.

1. Analytics App

Analytics App allows you to quickly see what traffic your website is getting and where it's coming from. Just start a new marketing campaign? Keep an eye on Analytics to see performance results. 

Use the Analytics App to monitor website traffic and performance.

Every Drupal website that we build includes a Google Analytics integration. Simply sign up for a free account and then log into Google when opening the Analytics App.

2. Facebook

Facebook for iPhone makes it easy to keep up with your business's Facebook Page. You can log in, create posts, reply to customer comments, and upload pictures.

Facebook App lets you monitor your Facebook Page and other Facebook activity.

3. HootSuite

Engage and interact from anywhere. HootSuite for iOS is the perfect social media tool for Twitter, Facebook, MySpace, WordPress and Foursquare. HootSuite allows you to send and schedule updates, track click stats and set up tracking columns to monitor keywords, #hashtags and lists. The iPhone app is perfectly synched with your online HootSuite account for ease of management.

Use HootSuite to post to multiple social networks simultaneously.

4. LinkedIn

LinkedIn for iPhone lets you grow and engage your professional network easily. Add new connections, reply to messages, keep up with discussion groups and research potential client companies or employees.

Use the LinkedIn iPhone app to easily add more connections and grow your social network.

5. Twitter

Use the official Twitter app for iPhone to keep up with followers, follow new interesting people, monitor lists and #hashtags, and more.

Use the Twitter app to keep up with your followers.

6. Evernote

Evernote turns the iPhone, iPod Touch and iPad into an extension of your brain, helping you remember anything and everything that happens in your life. From notes to ideas to snapshots to recordings, put it all into Evernote and watch as it instantly synchronizes from your iPhone to your Mac or Windows desktop.

Use Evernote as a repository for all your notes and documentation and never be without.

We use Evernote for things like Project Notes, Form Letters, Messages, Documentation, Brainstorming and Quick Reference Information.

7. Skype

Call, video call and instant message anyone else on Skype for free with Skype for your iPhone, iPod Touch or iPad.

Use Skype to communicate on the go.

8. Documents To Go

DocsToGo lets you edit, create and view Word and Excel files (including Office 2007/2008/2010); view PowerPoint, PDF, iWork and other files; send and receive attachments using the device’s built-in mail app (iPad/iPhone 4/iOS 4); and includes a desktop app (Win and Mac) with two-way file sync (WIFI required to sync).

Use DocsToGo to open documents in multiple formats on your mobile device.

Have other recommendations? Please leave a comment and let us know!

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Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner - a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse (formerly CMO at SiteSell).

As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.