The core of your Internet Marketing plan is your website. Your website must have the following features:
- Content Management System (CMS)
- Professional Design
- Optimized for Search Engines
- Social Media Integration
Content Management System (CMS)
Your CMS will run your website. It allows you to log into your website and add new content. This is crucial to your marketing as you will need to be able to add blog posts, articles, FAQs, case studies, news, testimonials and other content whenever possible. A properly constructed CMS should provide a simple for for adding content, and then automatically insert and display that content where it is supposed to go. It should also provide User Management and the ability to easily add widgets for functions like contact forms, comments and so on.
The overall look and feel of your site is another critical aspect. While you may not need to spend a small fortune on your design, your website is your online representative and as such, must be a professional representation of your business. Choosing a very good theme or investing in professional website design is not an option.
Optimized for Search Engines
SEO is not a one-time task. Good websites, and a good CMS, will include the ability to add Meta Tags and other SEO features to every new page and post.
Social Media Integration
Your website must have social media icons that visitors can use to find you on key social networks like Twitter, Facebook and Google, as well as share your content on their own networks. Share buttons should also include lesser-known networks as well as social bookmarking sites, so that your visitors have many options. When you create new content, you'll likely use the same share buttons to post your new content to your own social networks.
If you do not yet have a website, or if your website is inadequate for a professional Internet marketing campaign, The Social Media Hat can help. We can provide you with a complete Content Management System that addresses all of the above points. Your new site can also include additional features like eCommerce, Newsletter integration and more, if your business needs them. Please contact us for a free consultation regarding your website needs.