Content Marketing

How to Find Content Marketing Success in 15 Hours a Week

How to Find Content Marketing Success in 15 Hours a Week

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994?

You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Posting a Post.

You need to be creating content as well. And that’s something that, if you’re not careful, can take up your entire day.

I know I need to create content. But why, again?

Landing Pages: Fighting the Bounce with A/B Testing

Landing Pages: Fighting the Bounce with A/B Testing

This article will give you a background on why landing page optimization should be a constant practice - something you need to be doing on a monthly basis.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014

In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.

Should bloggers and businesses share old content?

Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on, right?

Wrong

We are going to dig into why you should indeed be sharing your old content, including which posts and articles to share, some techniques for doing it that keeps them fresh, when to reshare old content, and ways to repurpose those old, but still valuable, blog posts and articles.

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Me

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph]

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don't want to play on people's emotions, it's important as marketers and business owners that we understand the how and the why behind what people share.

What The Movies Can Teach Us About Content Marketing

What The Movies Can Teach Us About Content Marketing

When I was a kid I wasn't allowed to watch the Simpsons. In fact, I wasn't even allowed to watch the Power Rangers but I understood the storyline enough to be able to fake it when classmates brought up discussions around the most recent episode.

Biz Bloggin': Making Posts Make Cents

Biz Bloggin': Making Posts Make Cents

Content marketing is an excellent way to get your brand and message seen by potential clients and customers. However, if you've never run a blog before, you might be a little lost on how to keep it populated with engaging content that draws traffic and customers.

How To Get Your Guest Post Published

How To Get Your Guest Post Published

In recent times, guest posting on blogs has become a popular and effective marketing technique; it helps build links, promote your brand and thus increase sales. However, as this strategy is being used extensively, bloggers are becoming more and more wary of requests from individuals for guest posting.

In fact, guest posting has become a rather daunting process; an uphill battle, through and through.

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