Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

How to Create a Branded Short Link

How to Create a Branded Short Link
By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how!

Manage Social Media Contacts via Hootsuite

Manage Social Media Contacts via Hootsuite

With Hootsuite, you can search for new connections and manage your existing connections so that you can more easily find and engage with the people that matter to you.

Using User Profile & Social Data to Drive Deeper Digital Interactions

Using User Profile & Social Data to Drive Deeper Digital Interactions

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.

How to Navigate B2B and B2C Social Media Marketing

How to Navigate B2B and B2C Social Media Marketing

Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn how you can utilise social media marketing no matter who your audience is.

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

Hannibal is a violent, artsy, progressive TV series that delves deep into human psychology and interestingly, it can offer a few insights into how social media marketers should behave.

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Why would "The Unofficial Book On HootSuite" make a great Father's Day gift?

Now, before you think this is going to be one of those contrived "Fourth of July Mattress Sale" promotions, stick with me for a moment.

This is the kind of gift I would want for Father's Day, and in fact, my wife and daughter of a short list of similar marketing books that I'd love to dig into this summer.

Hootsuite Has A New Image And New Features

Hootsuite Has A New Image And New Features

Hootsuite has gone through a major rebranding initiative, and with the rebranding comes a number of cool announcements and developments!

How To Leverage The Power Of HootSuite For Social Media Success

How To Leverage The Power Of HootSuite For Social Media Success
If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that you can leverage for success.

Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH]
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

Reading The Unofficial Book On HootSuite Is Like Learning To Ride A Bike

Reading The Unofficial Book On HootSuite Is Like Learning To Ride A Bike

I believe that HootSuite has provided a wonderful tool, one that many businesses can benefit from, and it’s my hope that through this book, I can help you do wonderful things with it.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management