YouTube

Updated YouTube App Adds Business Benefits

Updated YouTube App Adds Business Benefits

Today's update for the YouTube app adds a number of features, including:

- Quick access to new uploads from subscriptions via "My Subscriptions" feed on the Guide
- Queue up videos to play on TV

One new feature that should be of particular interest to businesses is "Access to Live Streams." Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.

Another great feature is "One Channel branding for video creator channels." YouTube recently updated the desktop interface, calling it "One Channel" and this update allows businesses to carry that branding through to the mobile experience.

Businesses need to take advantage of video and these updates to reach a larger audience. If you haven't yet started using video, what's holding you back?

Content Marketing Resolutions for 2013

Content Marketing Resolutions for 2013

We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.

YouTube dramatically improves iPhone app

YouTube dramatically improves iPhone app

When Apple released iOS6, the native YouTube app was removed as part of their break from Google. For most iPhone users, this was a good thing! Google released their own YouTube app that is far superior. An update was released today that makes it even better.

First, the new update brings long-awaited iPad and iPhone5 support, improving the user experience tremendously.

The YouTube Creator Playbook [VIDEO]

The YouTube Creator Playbook [VIDEO]

Most small businesses should be taking advantage of the power of video and social media to reach potential customers, but where do you start? The Social Media Hat has a resource for you.

The YouTube Creator Playbook is a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. Check it out in the Creator Hub at http://www.youtube.com/playbook. It is a downloadable PDF. Read more »

What's the best social network for business?

What's the best social network for business?

We're often asked by our business clients which social network should they use. Certainly, most businesses should have a presence on almost all social media platforms in order to reach the broadest possible audience, but surely one is better than others for business, right? We'll review the top networks and how they can be used for business and perhaps we'll find an answer to that question.

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