The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be passionately interested in what he or she is creating. There is an over-saturation of information on the worldwide web, and there is simply not enough time for readers to process everything.
Writing is not an easy task, especially if you're one of those bloggers who constantly need to be “inspired” in order to be able to write. This can work against your career if you're near your deadline and there's no time to wait for your “inspiration” to come to you on its own.
In this case, it might be better to do your own motivational steps to bring your muse to the fore – a process in writing loosely called “prompting.”
There are a lot of things that a business owner can do to help him or herself maintain a consistent level of blogging and content marketing. Brainstorming blog ideas, creating an editorial calendar, and consistently reading other blogs are just a few examples.
A lot of people struggle with how to write a blog. Even though blogging and content marketing have been shown to be extremely effective marketing methods, most people tend to avoid doing things they don't like or aren't good at.
Every time you publish a new blog post or article, it includes a title or headline. How much time do you spend thinking about that headline? If you're like most business owners, you probably only spend a couple of minutes. It's the content of your blog itself that's most important, right? Wrong! The fact is, most of your potential readers will decide whether or not to read your article based SOLELY on your headline!
When speaking with business owners about Internet marketing and blogging, I'll often use the phrase "Content Marketing." In context, I am usually referring to the use of a business blog for marketing, but it means quite a bit more than that. I think it's worth taking the time to review what Content Marketing really is, and how it can be beneficial to a business as a part of their overall Internet Marketing plan.