The contest will never die. For the same reason we buy lottery tickets, root for sports teams and play board games, contests remain a popular marketing tactic. We like having the chance, no matter how remote, to win something.
As marketing platforms evolve, businesses have found ways to take tailor the contest model. Twitter's new micro-video app, Vine, opens the door for creative contests. Vine is different from other funny video and picture apps, because it only produces short bursts of video. Businesses can connect with users through these short video clips, build their brands and earn social media followers. From Urban Outfitters' sneaker contest to Mashable's elevator pitch challenge, Vine contests are the latest trend in social media marketing. Start planning a Vine contest to earn new followers. Read more »