Video

Facebook embraces mobile voice and video

Posted 16 weeks 2 days ago.

Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. There has been no official announcement yet from Facebook.

According to the update, Facebook users can now share their moments with voice messages and video recordings right from the app:

Send voice messages when you have more to say
Record and share videos right from the app

The update also brings improvements to the Facebook Nearby tab making it easier for Facebook users to connect with and share businesses in their area.

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How to use Vine and Twitter to shout brief videos

Posted 16 weeks 6 days ago.

Vine is a video-sharing platform that, like Twitter, is all about abbrevation. Rather than posting videos that can go on for some time, like on YouTube, Vine videos can only last 6 seconds and are designed to loop much like animated GIF images. The shortened format is very similar to Twitter's 140-character text limit on tweets, and is a big reason why the startup app was so attractive to Twitter. Twitter bought Vine and has now incorporated the video service into Tweets. Video uploaded from your Vine account are posted directly onto the Twitter Card of your tweets like images.

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Content Marketing Lessons from Coca-Cola

Submitted by Mike Allton on Mon, 01/21/2013 - 5:00pm

If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing budgets were so different as to be laughable. Coca-Cola would spend more on one TV ad than a smaller company might spend on their entire year's marketing. Now, however, things are changing. That's because the folks at Coca-Cola recognized that storytelling (content) through new technology (social media) are how society is changing (communicating).

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Content Marketing Resolutions for 2013

Submitted by Mike Allton on Thu, 12/20/2012 - 11:00am

We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.

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