Video

Successfully Connect to Customers in 6 Seconds or Less with Vines

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive is that Vine just launched in January, and in less than a year amassed tens of millions of users.

Get Creative with Instagram Videos thanks to this update

Get Creative with Instagram Videos thanks to this update

When Instagram added the ability to create and share 15 second videos earlier this year, the functionality was, by default, limited to videos that were taken with the Instagram app, just like Vine.

Facebook embraces mobile voice and video

Facebook embraces mobile voice and video

Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. There has been no official announcement yet from Facebook.

According to the update, Facebook users can now share their moments with voice messages and video recordings right from the app:

How to use Vine and Twitter to shout brief videos

How to use Vine and Twitter to shout brief videos.

Vine is a video-sharing platform that, like Twitter, is all about abbrevation. Rather than posting videos that can go on for some time, like on YouTube, Vine videos can only last 6 seconds and are designed to loop much like animated GIF images.

Content Marketing Lessons from Coca-Cola

Content Marketing Lessons from Coca-Cola

If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing budgets were so different as to be laughable. Coca-Cola would spend more on one TV ad than a smaller company might spend on their entire year's marketing. Now, however, things are changing.

Content Marketing Resolutions for 2013

Content Marketing Resolutions for 2013

We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.